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Content provided by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Clienting #11: Developing Your Brand with Julie Tolek

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Manage episode 205773666 series 1953795
Content provided by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm.

We talked about:

  • Using different cards for different clients, based on your practice area or the type of client.
  • Examples of good branding: Think Pink Law, Bye-Bye DWI
  • Upwork or 99 Designs for logo and branding work on a budget
    • Make sure you discuss expectations and have clear guidelines for any designer.
  • How to think of and do branding? (the total experience of having a relationship with you):
    • Crafting your logo and colors
    • Identify yourself/your firm/your practice areas/etc
    • Creating a tagline
    • Feedback from people outside your firm
    • What qualities do you want to exude
  • Based branding on:
    • Passion
    • Personality
    • Persuasion

https://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250041120

Connect with Julie: https://twitter.com/legallyblondbos, https://www.instagram.com/ketolawyer.thinkpinklaw/, https://www.thinkpinklaw.com/

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 205773666 series 1953795
Content provided by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm.

We talked about:

  • Using different cards for different clients, based on your practice area or the type of client.
  • Examples of good branding: Think Pink Law, Bye-Bye DWI
  • Upwork or 99 Designs for logo and branding work on a budget
    • Make sure you discuss expectations and have clear guidelines for any designer.
  • How to think of and do branding? (the total experience of having a relationship with you):
    • Crafting your logo and colors
    • Identify yourself/your firm/your practice areas/etc
    • Creating a tagline
    • Feedback from people outside your firm
    • What qualities do you want to exude
  • Based branding on:
    • Passion
    • Personality
    • Persuasion

https://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250041120

Connect with Julie: https://twitter.com/legallyblondbos, https://www.instagram.com/ketolawyer.thinkpinklaw/, https://www.thinkpinklaw.com/

  continue reading

58 episodes

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