In this episode of Clicks to Customers, John sits down with Dan Balcauski, founder and Chief Pricing Officer at Product Tranquility, to demystify B2B SaaS pricing. Whether you’re a B2B SaaS CEO, marketer, or product manager, this episode is packed with actionable insights to help you price smarter and grow your business.

Dan shares:

•How value and pricing are connected

•The 3 C’s of pricing: Cost, Competition, Customer Value

•Frameworks for choosing between per-seat and usage-based pricing

•The biggest mistakes SaaS companies make with pricing

•How AI is shaping SaaS pricing strategies

Connect with Dan -------------------------------------------------- Visit Product Tranquility: www.ProductTranquility.com Follow Dan on LinkedIn: https://www.linkedin.com/in/balcauski/ Listen to Dan’s podcast: https://www.producttranquility.com/saas-scaling-secrets/ Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://twitter.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/