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In this episode of Clicks & Clarity with Claire, we're cutting through the confusion around one of the most powerful yet often overlooked features in Google Ads: Ad Assets (formerly known as ad extensions). Claire Jarrett breaks down exactly what they are, why they matter, and how to use them effectively to boost your click-through rates, improve your Quality Score, and drive more conversions. From sitelinks and callouts to lead forms, images, promotions, and beyond—you’ll learn how to make each asset type work for your business. Whether you're new to Google Ads or looking to optimise existing campaigns, this episode is packed with actionable tips, common mistakes to avoid, and a step-by-step strategy to turn underperforming ads into profitable powerhouses. Don’t miss this comprehensive guide to getting the most out of your ad spend.

https://www.clairejarrett.com/

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