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In this episode of Clicks & Clarity with Claire, we're breaking down one of the most powerful tactics in modern Google Ads strategy: layering audiences and keywords. Claire walks you through how to combine user intent with audience targeting to attract higher-quality leads, lower your cost per conversion, and run smarter, more efficient campaigns. Whether you're advertising skincare or financial services, you'll learn how to structure your ad groups, choose the right keyword match types, set up audience segments, and craft ad copy that truly connects. Plus, Claire shares budgeting tips, bidding strategies, and optimisation techniques to help you get the most out of every dollar you spend. If you're ready to stop wasting clicks and start generating real results, this episode is for you.

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