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Shift Happens-Episode 4: Cracking the Code: Cisco 360 Partner Program & the Partner Value Index
Manage episode 494588391 series 1485866
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In this episode of Shift Happens, host Jeff Edwards talks with Ken Seitz, Senior Director at Cisco, about the Cisco 360 Partner Value Index (PVI)—a game-changing shift in how Cisco recognizes and rewards partner performance. They break down how the Partner Value Incentive works, what it means for branding and profitability, and how it’s helping partners sharpen their focus in key areas like networking, security, and AI. Ken shares insights on the move from a one-size-fits-all recognition model to a more specialized approach, why predictability matters, and how partner feedback is shaping future improvements. Plus, you'll hear exactly what steps partners can take now to make the most of their Partner Value Index scores and the Cisco 360 Partner program. Key takeaways: • What the Partner Value Incentive is and why it matters • How Partner scores impact branding and profit • Why specialization is the new strategy • The role of partner incentives • Actionable ways to boost your Partner Value Index score
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Manage episode 494588391 series 1485866
Content provided by Cisco Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cisco Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Shift Happens, host Jeff Edwards talks with Ken Seitz, Senior Director at Cisco, about the Cisco 360 Partner Value Index (PVI)—a game-changing shift in how Cisco recognizes and rewards partner performance. They break down how the Partner Value Incentive works, what it means for branding and profitability, and how it’s helping partners sharpen their focus in key areas like networking, security, and AI. Ken shares insights on the move from a one-size-fits-all recognition model to a more specialized approach, why predictability matters, and how partner feedback is shaping future improvements. Plus, you'll hear exactly what steps partners can take now to make the most of their Partner Value Index scores and the Cisco 360 Partner program. Key takeaways: • What the Partner Value Incentive is and why it matters • How Partner scores impact branding and profit • Why specialization is the new strategy • The role of partner incentives • Actionable ways to boost your Partner Value Index score
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644 episodes
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