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Shift Happens - Episode 10: AI, Authenticity, and the Biggest Partner Shift in 20 Years
Manage episode 502494189 series 1485866
Content provided by Cisco Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cisco Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Shift Happens, host Jeff Edwards sits down with Stephen Tessitore, Cisco’s Global VP of Partner Marketing, to explore the “accidental” yet ambitious journey from sales to leading global partner marketing. Stephen shares how today’s marketing is being reshaped by AI, hyper-personalization, and brand differentiation — and why the Cisco 360 Partner Program represents the biggest shift (and opportunity) in partner programs in 20+ years. From building authentic brands to balancing AI efficiency with human connection, this conversation offers practical insights for partners navigating change and rethinking their value in the market.
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654 episodes
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Manage episode 502494189 series 1485866
Content provided by Cisco Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cisco Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Shift Happens, host Jeff Edwards sits down with Stephen Tessitore, Cisco’s Global VP of Partner Marketing, to explore the “accidental” yet ambitious journey from sales to leading global partner marketing. Stephen shares how today’s marketing is being reshaped by AI, hyper-personalization, and brand differentiation — and why the Cisco 360 Partner Program represents the biggest shift (and opportunity) in partner programs in 20+ years. From building authentic brands to balancing AI efficiency with human connection, this conversation offers practical insights for partners navigating change and rethinking their value in the market.
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We already have many of the climate solutions we need. But scaling them is hard. The Green Blueprint is a show about the people who are architecting the clean economy. Every other week, host Lara Pierpoint profiles the founders, investors, and organizational leaders who are solving complex challenges in the quest to build climate technologies fast.
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continue reading
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continue reading
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continue reading
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