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E290 | From PLG Pains to AI Gains: Rethinking Retention with Ryan Seams of AssemblyAI
Manage episode 482966830 series 2505086
Today on the show we have Ryan Seams, the Head of Customer Success at AssemblyAI.
In this episode, Ryan shares his experience transitioning from Deloitte to the fast-paced world of startups, where he spent nearly a decade at Mixpanel scaling customer success and navigating product analytics.
We then discussed the evolution of pricing models — from events-based to monthly tracked users and back again — and how that shaped customer behavior, retention, and satisfaction.
We wrapped up by discussing how AI-native companies like AssemblyAI are redefining usage-based pricing, customer segmentation, and churn forecasting in a rapidly changing landscape.
Mentioned Resources
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Chapters
1. E290 | From PLG Pains to AI Gains: Rethinking Retention with Ryan Seams of AssemblyAI (00:00:00)
2. Transition from Deloitte to Mixpanel (00:02:41)
3. Long Tenure at Mixpanel: What Kept Ryan There (00:04:15)
4. Overview of Mixpanel's Pricing and Packaging (00:06:23)
5. The Evolution of Pricing Models at Mixpanel (00:11:29)
6. Overages on Customer Relationships (00:17:30)
7. Flaws in the Pricing Model in the AI Space (00:21:41)
8. Churn Metrics in AI Startups (00:25:32)
9. Changes in Customer Behavior in EPDs (00:29:59)
10. Finals Thoughts on Churn and Retention (00:32:41)
291 episodes
Manage episode 482966830 series 2505086
Today on the show we have Ryan Seams, the Head of Customer Success at AssemblyAI.
In this episode, Ryan shares his experience transitioning from Deloitte to the fast-paced world of startups, where he spent nearly a decade at Mixpanel scaling customer success and navigating product analytics.
We then discussed the evolution of pricing models — from events-based to monthly tracked users and back again — and how that shaped customer behavior, retention, and satisfaction.
We wrapped up by discussing how AI-native companies like AssemblyAI are redefining usage-based pricing, customer segmentation, and churn forecasting in a rapidly changing landscape.
Mentioned Resources
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Chapters
1. E290 | From PLG Pains to AI Gains: Rethinking Retention with Ryan Seams of AssemblyAI (00:00:00)
2. Transition from Deloitte to Mixpanel (00:02:41)
3. Long Tenure at Mixpanel: What Kept Ryan There (00:04:15)
4. Overview of Mixpanel's Pricing and Packaging (00:06:23)
5. The Evolution of Pricing Models at Mixpanel (00:11:29)
6. Overages on Customer Relationships (00:17:30)
7. Flaws in the Pricing Model in the AI Space (00:21:41)
8. Churn Metrics in AI Startups (00:25:32)
9. Changes in Customer Behavior in EPDs (00:29:59)
10. Finals Thoughts on Churn and Retention (00:32:41)
291 episodes
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