Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers ...
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Getting It Right from the Start: Essential Guide to Working with Manufacturers
28:37
28:37
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28:37Are you gearing up to manufacture a new electronic / hard good product? In this episode, Renaud and Adrian break down exactly what you need to prepare before starting with a manufacturer. These insights could save you time, money, and major headaches. Show Sections 00:00: Welcome and Introduction 01:13: Sourcing Existing Products: Know What You're …
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India Rising: Can It Replace China as a Manufacturing Giant?
40:50
40:50
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40:50With tariffs rising and China becoming a trickier manufacturing partner, many American importers are looking to India. In this episode, we explore the manufacturing landscape in South India, especially when it comes to sourcing PCB assemblies. You’ll gain first-hand insights from a recent trip and learn what makes India both promising and challengi…
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Toy Safety, Trade Wars, and Tariffs: Why Compliance Matters More Than Ever (Feat. Thierry Bourret)
28:46
28:46
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28:46Ever wondered how non-compliant products sneak into your Amazon cart? In this episode, Renaud and Thierry Bourret, director of Konomocha an Asian business development firm, dive into the loopholes that let toys and other goods bypass EU safety standards—and what new regulations might change the game. From Amazon's drop shipping to digital product p…
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Top 10 FAQs about Chinese Contract Manufacturing: Part 2
35:47
35:47
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35:47We've been asked a lot of questions about manufacturing in China over the years, so Paul Adams, the Sofeast Group's New Product Development head, returns to walk us through the second 5 of his Top 10 FAQs about working with Chinese contract manufacturers (and others). Show Sections [00:00] Introduction & Overview [01:57] FAQ 6: What are the differe…
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Tariffs, Tactics, and Trade Shocks: Breaking Down Trump's ‘Liberation Day’ Policy Blitz (BONUS)
30:42
30:42
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30:42Donald Trump just dropped a major bombshell on global trade—again. In this emergency bonus episode, Renaud breaks down the April 2nd "Liberation Day" announcement and how his new sweeping tariff strategy could shake up global sourcing, hit key allies, and complicate the China manufacturing equation even further. Show Sections [00:00] Introduction &…
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Top 10 FAQs about Chinese Contract Manufacturing: Part 1
39:20
39:20
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39:20Thinking about manufacturing your product in China? In this episode, Paul Adams, the Sofeast Group's New Product Development head, joins us to uncover the secrets to successfully working with Chinese contract manufacturers—how to communicate effectively, manage quality issues, leverage regional strengths for better production, and more. These are P…
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Manufacturing Process Controls = Better Product Quality
33:04
33:04
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33:04Are YOU confident that your manufacturing process delivers consistent quality every time? In this episode, we explore the essential concept of manufacturing process controls—why they matter, how to implement them, and how they can prevent costly quality issues. Join us as we explore practical examples that will help you take control of your product…
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Quality Inspections Guide: Minimize Risk, Maximize Quality
30:30
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30:30Welcome to the 263rd episode of China Manufacturing Decoded! This episode marks a special milestone - four full years of insightful discussions aimed at taking the uncertainty out of manufacturing, quality control, and more in China and Asia. In this episode, we dive into the world of quality inspections. It doesn't matter if you're manufacturing p…
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How Life Cycle Assessments Drive Product Sustainability Changes
30:17
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30:17In today’s episode 262, we’re looking into Life Cycle Assessments (LCAs) — a critical tool for manufacturers and product developers aiming to improve sustainability and meet growing regulatory demands. You’ll learn why understanding a product’s entire life cycle — from raw material extraction to disposal — is essential for reducing environmental im…
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Production-Ready? Critical Deliverables & Validations You Can’t Skip
32:51
32:51
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32:51Are YOU ready for production? Rushing into production without proper checks can lead to costly mistakes. In this episode, we break down the critical buyer-side deliverables and validations that ensure your product is genuinely ready for mass production (especially for new electrical, electronic, and mechanical products). From quality control to rel…
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BONUS EPISODE: Trump Adds ANOTHER 10% Tariff To Chinese Products.
14:13
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14:13In this bonus episode of China Manufacturing Decoded, Renaud talks about the additional 10% tariff to be placed on Chinese products announced by Donald Trump on February 27th. Earlier in February he placed a blanket 10% tariff on all Chinese imports (in addition to any already in place), so this new round coming into effect in the first week of Mar…
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Using Early Field Failure Analysis (EFFA) to Prevent Product Disasters
42:56
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42:56In episode 259 of the podcast, host Adrian welcomes back special guest Andrew Amirnovin, a reliability expert, to explore Early Field Failure Analysis (EFFA) and why it's essential for manufacturers aiming to avoid costly recalls and reputation damage. They share real-world examples of what happens when EFFA is neglected—including major recalls fro…
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2D Drawings in Manufacturing: A Timeless Tool
27:39
27:39
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27:39In an era dominated by 3D modeling and digital simulations, are 2D drawings still relevant in manufacturing? In this episode of China Manufacturing Decoded, we discuss why 2D technical drawings remain an essential tool. From preventing miscommunication to ensuring precision in production, we’ll explore their role, common challenges, and best practi…
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Risk Assessments: Taming Project and Product/Process Level Risks
38:27
38:27
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38:27In Episode 257, hosts Adrian and Renaud explore risk assessments and the importance of understanding risks at both macro (project) and micro (product) levels. With practical insights, they explore how businesses can identify potential risks in new product development, supply chain setups, and manufacturing processes. Assessing risks is a fundamenta…
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Fame to Bankruptcy: France's Angell E-Bike Startup's Story
39:04
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39:04Adrian and Renaud look into Angell Bikes today. This once-promising French e-bike startup soared in popularity and even had a partnership with the MINI car brand, but is now facing bankruptcy. What went wrong? Was it poor manufacturing choices, a flawed design, or something else? We unravel the complexities of this case, exploring the partnerships,…
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BONUS EPISODE: Trump Hits Canada, Mexico, and China with Tariffs
14:12
14:12
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14:12In this bonus episode, we examine the recent escalation of tariffs imposed by the US on international trade partners, including Canada, Mexico, and notably China. We explore the implications of the increased tariffs, with specific focus on the extra 10% levy placed on various product categories from China. The discussion addresses the complexities …
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Tooling BEFORE Final Prototypes: A Necessary Leap of Faith?
42:03
42:03
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42:03Adrian and Renaud explore a critical stage in the new product introduction (NPI) process: Getting tooling for plastic injection molding made before your final prototypes are finished. They discuss the risks and considerations of commissioning tooling before a final prototype is completed, the financial implications, and best practices to mitigate r…
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Factory Audits on New VS Current Suppliers: Safeguarding Quality & Minimizing Risks
40:07
40:07
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40:07Hosts Adrian and Renaud delve into the critical topic of supplier audits. Whether you're sourcing new suppliers or evaluating existing ones, conducting thorough audits is essential to minimizing risks, ensuring product quality, and maintaining a reliable supply chain. With practical insights, examples, and actionable advice, this episode equips imp…
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Building Quality at the Source: Lessons from Industry Leaders
42:44
42:44
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42:44Welcome back to the podcast, Episode 252, as we kick off 2025 with fresh insights and learnings. This episode is a deep dive into the heart of quality assurance, exploring why achieving excellence in the manufacturing industry goes beyond simple end-line inspections. Join your hosts, Adrian and Renaud, as they break down the crucial concept that 'q…
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Who To Bring YOUR Product Idea To Life? CM with vertical integration VS Separate Suppliers.
39:53
39:53
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39:53Welcome to episode 251 of China Manufacturing Decoded. In this episode, Paul Adams, head of new product development and a senior engineer, delves into a pivotal question that product creators face: whether to partner with a single full-service contract manufacturer or collaborate with multiple specialized suppliers to bring a product idea to life. …
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Importing to the USA, HTS Code Tips, and Handling Tariffs (Feat. Owen Haacke of Supply Chain Shark)
34:17
34:17
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34:17Happy New Year, and welcome to a special episode of China Manufacturing Decoded. Our guest, Owen Haacke, co-founder of Supply Chain Shark, dives deep into how importing into the U.S. may shift in 2025 under President Trump's second term. Topics include HTS codes, effective tariff strategies, and much more. Whether you’re an American importer or an …
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2024 Review: A Year-End Reflection and a Look Ahead
27:17
27:17
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27:17Welcome to episode 249 of our podcast—a special holiday season bonus episode, hosted by Adrian and joined by Renaud, as they wrap up the year just before Christmas. In this festive episode, they extend their season's greetings and talk about various topics that highlight the year's end activities and the bustling nature of the holiday period, parti…
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Metal Injection Molding: The Best Process You AREN'T Using
43:02
43:02
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43:02In episode 248 of China Manufacturing Decoded, we explore an innovative, yet perhaps lesser-utilized metal-forming technique called Metal Injection Molding (MIM). Sofeast CEO Renaud hosts and is joined by Paul Adams, New Product Development head, to look into how MIM works, its unique advantages, and why it's gaining traction as a reliable alternat…
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Exploring MVP vs SLC: Which is Right for Your Product Launch?
59:27
59:27
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59:27In this engaging podcast episode, Adrian, your host, is joined by Paul Adams, the Head of New Product Development and a Senior Engineer at the Sofeast Group, to explore the concept of MVPs (Minimum Viable Products) versus SLCs (Simple, Lovable, Complete products). Paul expertly clarifies these concepts, tracing the origins of MVPs to Eric Riese's l…
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Trump's Second Term: Tariff Talks Ignite Global Tensions
42:22
42:22
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42:22In this episode of our podcast, Episode 246, hosts Adrian and Renaud delve into the complex topic of international trade policies as they discuss the anticipated trade moves of President Trump in his upcoming second term. Recorded on December 4th, the conversation centers around the potential tariffs Trump plans to impose, not only affecting Americ…
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Revolutionizing Manufacturing with AI: Insights from Bryan DeBois
34:35
34:35
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34:35Welcome to the latest episode of the China Manufacturing Decoded Show, where we explore the transformative world of artificial intelligence (AI) in manufacturing. Our special guest today is Bryan DeBois, Director of Industrial AI at Rovisys, a leading system integrator. Bryan brings years of experience in digital transformation, industrial AI, indu…
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DFMA (Design for Manufacturing and Assembly): Deep Dive
41:05
41:05
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41:05Hosts Adrian and Renaud dive into the principles and practices of Design for Manufacturing and Assembly (DFMA). Whether you're developing your first product or refining an existing design, DFMA provides a roadmap to streamline production, reduce costs, and enhance product quality. Listeners will gain insights into key DFMA principles, real-world ex…
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Unpacking the Product Requirements Document
37:17
37:17
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37:17Adrian and Renaud discuss the Hardware Product Requirements Document (PRD) and the practicalities of developing successful hardware products. They explore the fundamental questions surrounding a PRD: what it is, why it's used, and the benefits it provides. They discuss how a PRD serves as a critical roadmap for project management, ensuring that all…
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Analyzing Different types of Testing Labs and their Activities
49:07
49:07
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49:07In this episode, Adrian and Renaud dive deep into the world of product testing, sharing information about the best types of testing labs for different needs. They explore the three main types of testing labs—calibration, compliance, and reliability—and discuss when each is applicable, why they're important, and how they support different stages of …
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When and How to Switch Suppliers? Detailed Advice.
45:03
45:03
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45:03In episode 241 of China Manufacturing Decoded, Paul Adams, head of new product development, is joined by Fabien Gaussorgues, CEO of Agilian Technology, to explore the critical decision to switch suppliers (manufacturers) in Asia, especially China. They discuss common warning signs that it's time to change, such as quality inconsistencies and commun…
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IF Trump is re-elected, what about US-China Relations?
42:03
42:03
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42:03In episode 240 of our podcast, hosts Adrian and Renaud dive into a critical discussion just 12 days before the U.S. presidential election. With the possibility of Donald Trump being re-elected, they explore the implications for U.S.-China relations, focusing on trade dynamics and manufacturing. The episode delves into Trump's provocative strategies…
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Agilian Technology: Inside Sofeast's Manufacturing Powerhouse
22:28
22:28
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22:28In this episode of "China Manufacturing Decoded," host Adrian takes us on a deep dive into Agilian Technology, the contract manufacturing subsidiary of the Sofeast Group. Joined by head of new product development Paul Adams, listeners are offered a rare glimpse into the operations of this dynamic facility located in South China. Discover the array …
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In episode 238 of the podcast, hosts Adrian and Renaud dive into the intricacies of the Bill of Materials (BOM), a crucial document in the product development process. As they gear up for the Global Sources trade fair in Hong Kong, where Renaud will be speaking on the application of artificial intelligence in product design and manufacturing, the c…
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Which Manufacturing Processes Will You Come Across In Asia, And What Are They?
37:36
37:36
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37:36In this episode of the podcast, join host Adrian and Paul Adams, Sofeast's Head of New Product Development, as they delve into the multifaceted world of manufacturing. From the bustling machine shops of Asia to the intricate processes of electronic manufacturing, they explore the various types of manufacturing you'll encounter when outsourcing prod…
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Global Supply Chain Shifts: Freight Costs, Dropshipping Hurdles, & Upcoming U.S. Strikes
22:51
22:51
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22:51This week, your host Adrian is joined by Kate, head of the Sofeast supply chain management team, to bring you the latest updates in logistics and shipping. Discover the recent decline in ocean freight costs, the impact of US port strikes, and the effect of Mexican customs enforcement on Chinese goods. Kate also discusses new US regulations affectin…
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Product Warranties: What period do you need?
48:41
48:41
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48:41Host Renaud Anjoran welcomes product reliability expert Andrew Amirnovin on the show to discuss product warranties. Frequent customer inquiries about the subject prompt this discussion. The conversation begins with an overview of the interconnectedness between product reliability, durability, and warranties. Andrew explains the basic concept of a p…
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Mastering Prototype Accuracy: A Comprehensive Guide
34:43
34:43
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34:43In episode 234 of the China Manufacturing Decoded podcast, we explore ensuring that you get accurate prototypes, a crucial step in product development. Our host, Renaud, and Agilian's new product development head and experienced product engineer Paul Adams, discuss the importance of getting good parts for prototypes to avoid wasting time and resour…
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From Product Concept to Market: Costs, Milestones, and Pitfalls.
37:59
37:59
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37:59Adrian and Renaud delve into the intricate journey of taking a consumer electronic product from concept to market. They discuss the various milestones, tasks, and example costs involved in this process. From the initial product concept and design to prototyping, compliance testing, and finally mass production, they provide a comprehensive overview …
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Automation's Impact on Global Supply Chains. Book Deep Dive: "Arriving Today: From Factory to Front Door, Why Everything Has Changed About How and What We Buy"
30:10
30:10
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30:10In episode 232 of the China Manufacturing Decoded podcast, Renaud does a deep dive into Christopher Mims' book, Arriving Today: From Factory to Front Door, Why Everything Has Changed About How and What We Buy. Mims, a Wall Street Journal journalist, explores the complexities of global supply chains that bring products from factories in Asia to our …
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Component, Production, and Inventory FAQs
35:38
35:38
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35:38In Episode 231 of the podcast, Adrian and Renaud tackle listener questions on supply chain management. Renaud offers expert advice on ensuring a stable supply of components, managing lead times, and handling inventory and warehousing. From strategic procurement to vendor-managed inventory, get practical tips to optimize your supply chain operations…
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Silicone Compression Molding: What's The Big Deal?
45:19
45:19
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45:19Welcome to episode 230 of China Manufacturing Decoded, brought to you by Sofeast! This week, your host Adrian and Sofeast senior engineer and new product development head Paul Adams take a journey into the fascinating world of silicone compression molding. In this episode, you'll learn why this production process is so popular for silicone parts an…
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Quality Disputes: Legal Protections for Buyers in China's Legal System
36:13
36:13
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36:13In this episode, we go into the intricacies of the Chinese legal system and explore the legal protections available for buyers who receive bad or fake products from Chinese suppliers so you can protect your business effectively. Sofeast CEO Renaud Anjoran is joined by Jessica Xu, a senior trial litigator and legal counsel for various government bod…
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3 "Must-Follow" Product Design Optimizations & Best Practices
46:43
46:43
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46:43Paul Adams, senior engineer and head of new product development at Sofeast, spills the beans on 3 key product design optimizations and best practices that it pays to follow to have a successful product launch, namely: How to optimize the design for cost, size, and weight? What are the best practices for PCB design and layout? How to ensure the prod…
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Prototyping and Testing FAQs: How many Iterations and what Tests to be Safe & Compliant?
43:30
43:30
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43:30Join Renaud and Adrian as they talk about the intricacies of prototyping and testing during new product development. They discuss 2 common FAQs from customers: How many prototype iterations will be needed? What are the essential tests for ensuring product safety and compliance? Renaud explains how different product complexities affect the prototypi…
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The Growing Importance of Software in Electronic Product Manufacturing
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28:40
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28:40In this episode of China Manufacturing Decoded, Adrian and Renaud discuss the evolving role of software in the development and manufacturing of electronic products. They explore how software has become a significant source of competitive advantage, often surpassing hardware in importance. Using examples from smartphones to cars, they illustrate how…
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Prototyping Essentials: The 5 Key Uses of Prototyping Equipment
52:48
52:48
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52:48Join us as we delve into the five main uses of prototyping equipment, including 3D printers, CNC milling, and more. Our host, Renaud, is joined by Paul Adams, head of the new product development team, to explore why prototyping is crucial for design houses, manufacturing companies, and product developers alike. In this episode, we break down the di…
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Selecting the Right Factory Audit for Your Needs
38:13
38:13
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38:13Join hosts Renaud and Adrian as they discuss the ins and outs of factory audits and how to select the right one based on your specific requirements. In this episode, Renaud shares insights from his recent experiences and highlights the latest developments at Sofeast Group, including the expansion of their plastic injection molding facility. The mai…
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From "Poorly made in China" to "Made with Quality in China"
1:01:17
1:01:17
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1:01:17Renaud hosts and is joined again by regular guest, Andrew Amirnovin. They talk about where China has come from quality-wise and the forces that aligned to transform Chinese products from poor to great quality in the past two decades or so. Show Sections 00:00 - Greetings and introduction. 03:46 - What happened to transform China-made products from …
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Logistics Special! Rising Shipping Costs + FOB vs FCA Incoterms
31:18
31:18
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31:18Adrian is on hosting duty and is joined by Sofeast's Head of Supply Chain Management, Kate. Rising shipping costs (sea, air, and otherwise) are an issue facing importers from Asia now in 2024, but what's causing it and are there any tips to help you cope? Also, in a second topic, Kate dispels the confusion about FOB vs FCA, explaining why the more …
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Elon Musk's New Product Introduction Philosophy: What Can We Learn?
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40:15
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40:15Adrian and Renaud get together to talk about Elon Musk's insights and philosophy into developing and bringing new products to market (from an interview by 'Everyday Astronaut' on YouTube at his launch facility a few years back). He shares his philosophies on new product introductions which cover some common sense topics that manufacturers of almost…
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