How can building an endurance mindset transform the way leaders approach challenges in business and life? In this episode, Greg McDonough sits down with Lincoln Murdoch, a coach, speaker, author, and endurance athlete with over 40 years of competitive experience. From triathlons to leadership training, Lincoln has learned how the endurance mindset applies far beyond racing. He shares how setbacks shaped his self-confidence, the lessons from racing on the world stage, and how perseverance can carry over into every area of leadership and life.

Takeaways:

• Endurance builds resilience. Just like in racing, leaders should expect setbacks, prepare for them, and keep moving forward when challenges arise.
• Deep roots matter. Leaders must anchor themselves in values, whether faith, family, or purpose, so they remain steady when adversity strikes.
• Confidence comes from perseverance. Success isn’t immediate; consistent effort and learning from failures build long-term confidence in leadership.
• Consistency is king. Growth comes from showing up daily, improving incrementally, and committing to the long game in both business and endurance sports.
• Turn intimidation into confidence. Endurance training teaches leaders to walk into any room, whether with clients, peers, or competitors, with quiet self-assurance.
• Success carries over. Accomplishments in one area, like athletics, reinforce discipline and courage that leaders can apply to every facet of life.

Quote of the Show:

• " I discovered I had a gift. I discovered it in my thirties, it peaked in my fifties, and I'm still having fun with it." - Lincoln Murdoch

Links:

• Lincoln’s Website: https://www.lincolnmurdoch.com/
• Step Up To Life: https://www.stepuptolife.com/

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