Culture Is Not Fluff: Annette Franz on Employee Experience & Customer Success
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Culture is not fluff—it’s your operating system.
In this episode of Chats with Jason, Jason S Bradshaw sits down with Annette Franz—CEO of CX Journey and author of Employee Understanding—to uncover why fixing culture is the fastest path to improving both employee experience and customer experience.
💡 What you’ll learn in this episode:
- Why leaders must put employees MORE first to deliver world-class customer experiences
- The 3 questions that reveal if your company culture is broken
- How to stop chasing survey scores and build a listening culture
- Why designing for memories, not just moments, creates lasting loyalty
- The powerful link between employee engagement and customer success
Whether you’re a CEO, HR leader, or CX professional, this conversation will challenge how you think about culture and give you practical tools to transform your business from the inside out.
👉 Watch now and remember: Transform the Experience. Transform Your Business.
00:00 Introduction to Customer Experience and Culture
00:22 Meet Annette Franz: CX Journey and Career Insights
01:22 The Evolution of Customer Experience
02:59 The Importance of Culture in Business
07:58 Employee Experience vs. Customer Experience
12:26 The Three Pillars: Culture, Insight, and Empathy
18:44 From Mapping to Action: Driving Change
24:36 Designing Experiences for Memory
26:37 Final Thoughts on Culture and Employee Experience
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Follow Jason S Bradshaw:
Website: https://jasonsbradshaw.com/
LinkedIn: https://www.linkedin.com/in/jasonsbradshaw/
Facebook: https://www.facebook.com/jasonsbradshaw
Instagram: https://www.instagram.com/jasonsbradshaw/
Twitter/X: https://x.com/jasonsbradshaw
Follow Annette Franz:
Website: https://annettefranz.com/
LinkedIn:https://www.linkedin.com/in/annette-franz/
Facebook: https://www.facebook.com/cxjourneyinc
Twitter/X: https://x.com/annettefranz
YouTube: https://www.youtube.com/@cxjourney-annettefranz
Buy Annette’s books here: https://annettefranz.com/books/
Buy Employee Understanding on Amazon: https://a.co/d/99UjTKm
#EmployeeExperience #CompanyCulture #CustomerExperience #Leadership #CX #BusinessSuccess #CultureTransformation #AnnetteFranz #JasonSBradshaw #ChatsWithJason #BusinessPodcast
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