In this episode of Chasing the Insights, I talk to the rebrand man Jim Heininger.

Jim talks to us about "Why rebrand".

Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch and others.

Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different viewpoint than traditional branding firms that see rebranding as a marketing strategy.

His team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities. It’s a jetpack to your success.

Jim has designed the methodology used by the firm and merged the many disciplines necessary for successful rebranding, including research, brand strategy and planning, creative naming, design/identity, corporate and leadership communications, change management, employee engagement and internal marketing, customer experience design and marketing/public relations.

Jim coaches CEOs through the rebranding process, aligning their executive team, and helping to execute complete name changes and new customer promises. He regularly speaks at national conferences and is a frequent contributor to Forbes. com on the topic of rebranding.