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Why Your Website Traffic is Dropping and What to Do About It

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Manage episode 495913699 series 3239977
Content provided by Glynis Tao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Glynis Tao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Glynis Tao discusses the reasons behind declining website traffic for fashion e-commerce sites in 2025. She explores the impact of AI on search behavior, the importance of understanding traffic quality versus volume, and how to diagnose traffic issues using Google Search Console. Glynis also explains the need for a solid technical SEO strategy and the role of high-quality content in maintaining visibility and conversions.

About

Glynis Tao is the founder & CEO of ⁠Chase Your Dreams Consulting⁠, which is an apparel business consulting & online marketing agency that specializes in SEO & AI search optimization for e-commerce companies.

She helps fashion, beauty and lifestyle e-commerce brands create optimized content and attract potential customers through organic search results.

Takeaways

  • Top rankings don’t guarantee clicks if AI answers show up first.

  • Lower traffic is not always bad as it could mean better-qualified visitors.

  • Use Google Search Console to identify what’s causing the drop.

  • Replatforming without redirects can negatively affect SEO.

  • Technical issues like slow speed and duplicates hurt rankings.

  • Find out if the drop is seasonal, sudden, or gradual to fix it right.

  • Blogs still build authority and feed AI content.

  • Helpful, specific content keeps you visible in search.

  • SEO audits catch hidden issues that impact traffic.

  • Prioritize conversions over traffic volume.

Contact info

Website: ⁠https://glynistao.com/⁠

Email: [email protected]

Instagram: ⁠@glynistao⁠

Facebook: ⁠facebook.com/glynistao.coach

LINKS

Want to know how your website is performing and how you can improve your rankings on search engine results? Start with Site Audit Plus

Sign up for the newsletter⁠

⁠BOOK A CALL⁠

Timestamps

00:00 Understanding Traffic Declines in E-commerce

06:31 The Impact of AI on Search and Traffic

11:27 Diagnosing Traffic Issues with Google Search Console

16:30 Technical SEO and Content Strategy for Recovery

  continue reading

46 episodes

Artwork
iconShare
 
Manage episode 495913699 series 3239977
Content provided by Glynis Tao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Glynis Tao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Glynis Tao discusses the reasons behind declining website traffic for fashion e-commerce sites in 2025. She explores the impact of AI on search behavior, the importance of understanding traffic quality versus volume, and how to diagnose traffic issues using Google Search Console. Glynis also explains the need for a solid technical SEO strategy and the role of high-quality content in maintaining visibility and conversions.

About

Glynis Tao is the founder & CEO of ⁠Chase Your Dreams Consulting⁠, which is an apparel business consulting & online marketing agency that specializes in SEO & AI search optimization for e-commerce companies.

She helps fashion, beauty and lifestyle e-commerce brands create optimized content and attract potential customers through organic search results.

Takeaways

  • Top rankings don’t guarantee clicks if AI answers show up first.

  • Lower traffic is not always bad as it could mean better-qualified visitors.

  • Use Google Search Console to identify what’s causing the drop.

  • Replatforming without redirects can negatively affect SEO.

  • Technical issues like slow speed and duplicates hurt rankings.

  • Find out if the drop is seasonal, sudden, or gradual to fix it right.

  • Blogs still build authority and feed AI content.

  • Helpful, specific content keeps you visible in search.

  • SEO audits catch hidden issues that impact traffic.

  • Prioritize conversions over traffic volume.

Contact info

Website: ⁠https://glynistao.com/⁠

Email: [email protected]

Instagram: ⁠@glynistao⁠

Facebook: ⁠facebook.com/glynistao.coach

LINKS

Want to know how your website is performing and how you can improve your rankings on search engine results? Start with Site Audit Plus

Sign up for the newsletter⁠

⁠BOOK A CALL⁠

Timestamps

00:00 Understanding Traffic Declines in E-commerce

06:31 The Impact of AI on Search and Traffic

11:27 Diagnosing Traffic Issues with Google Search Console

16:30 Technical SEO and Content Strategy for Recovery

  continue reading

46 episodes

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