Welcome to Chase Your Dreams. This is a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I’m your host Glynis Tao, an apparel business consultant and SEO specialist with 20 years apparel industry experience. I’m also a mom to a wonderfully, energetic little boy named Chase.
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Glynis Tao Podcasts
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Elaine's Kitchen Table | Create Better Family, Health, Business, Self
Elaine Tan Comeau: Business Woman, Entrepreneur, Founder of Easy Daysies
Are you a busy mom or entrepreneur? Take a deep breath and create a better life for you and your family! Elaine Tan Comeau, founder of Easy Daysies (www.easydaysies.com a favorite winning pitch on Dragons' Den, Canada's Shark Tank), mom of 3, wife, foodie, stroke survivor, former school teacher, author & speaker, and Mompreneur of the Year in Canada, talks to you about Creating Better family, health, mental health, business and self, all straight from the kitchen table - where it started for ...
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E-Commerce SEO Strategies in the Age of AI Part 2
24:41
24:41
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24:41In this conversation, Glynis Tao discusses the importance of adaptability in today’s changing e-commerce landscape. With the popularization of AI-driven search, Glynis emphasizes the importance of foundational SEO best practices that still apply. Through a case study, she shares how one of her clients used strategic blogging to earn a citation from…
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E-Commerce SEO Strategies in the Age of AI Part 1
23:35
23:35
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23:35In this episode, Glynis Tao discusses the evolving landscape of e-commerce SEO in the age of AI, focusing on how e-commerce brands can adapt their growth strategies to remain competitive. She highlights the importance of understanding the changes in consumer search behaviour, the AI challenges brands face, and effective SEO strategies that work tod…
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The Secret to Turning Website Traffic into Paying Customers
43:03
43:03
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43:03In this episode, Evelina Kaganovitch explores why building trust is more important than increasing traffic for e-commerce fashion brands. She shares her journey from fashion school burnout to becoming a messaging strategist, emphasizing the need for authentic storytelling and meaningful communication. Discover what the key to a successful email mar…
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How to Scale a Business Through Franchising with Rhea Lana Riner
36:46
36:46
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36:46In this conversation, Rhea Lana Riner, founder of Rhea Lana’s Children’s Consignment Events, shares her 28-year-long entrepreneurial journey. What started as a simple clothing swap in her living room transformed into a multi-million dollar franchise, striving to make high-quality children’s clothes accessible and affordable. With an emphasis on com…
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Founders Defining the Future of E-commerce: Live from Ecom North
35:26
35:26
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35:26What does it really take to thrive in the ever-changing e-commerce world? In this special live edition of the Chase Your Dreams podcast from Ecom North, Glynis Tao interviews several inspiring leaders in the e-commerce space. Hear from e-commerce founders Gillian Liu of Kiyoko Beauty, Hannah Wang of The Aesthetics Studio, Andy Hsu of MotionGrey, an…
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191 - What You Need To Know About Tariffs, CARM, CUSMA, and import/export, with Carolyn Kim of UPS Canada - Part 2
18:39
18:39
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18:39Carolyn Kim is the Vice President of Corporate Affairs for UPS Canada, leading policy issues related to sustainability, transportation and supply chains, as well as international trade, customs, and labour. She brings nearly two decades of land use, sustainability, and transportation policy and planning experience. Carolyn is a wealth of knowledge …
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190 - What You Need To Know About Tariffs, CARM, CUSMA, and import/export, with Carolyn Kim of UPS Canada
25:43
25:43
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25:43Carolyn Kim is the Vice President of Corporate Affairs for UPS Canada, leading policy issues related to sustainability, transportation and supply chains, as well as international trade, customs, and labour. She brings nearly two decades of land use, sustainability, and transportation policy and planning experience. Carolyn is a wealth of knowledge …
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189 - In Between the Highlight Reel, with Christine Coughlin
38:34
38:34
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38:34As a Mom of 3, Founder of YVR Creatives, Editor of The In-Between, and one of Vancouver's Top 25 Mom Bloggers of 2025, Christine Coughlin knows a thing or two about the imperfect art of parenting, mixed with the entrepreneur bug. Join us as we discuss our endless curiosity as human beings, how to harness what comes naturally to you, and how to know…
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188 - Help Customers Find You, with Glynis Tao (Part 2)
26:49
26:49
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26:49Glynis Tao is founder of Chase Your Dreams Consulting, and apparel business consulting & online marketing agency that specializes in SEO for e-commerce companies. Her tips and advice, however, work for any type of online sales! Connect with Glynis: Website: https://glynistao.com Instagram: https://www.instagram.com/glynistao/ Podcast: https://glyni…
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E-commerce & Retail Strategy in the Age of AI
1:01:00
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1:01:00Jeanel Alvarado, founder of RETAILBOSS, has built her career helping entrepreneurs navigate the fast-changing world of retail. In this episode, she shares how she went from starting a blog to building a global consulting firm, and the lessons you can apply to your own business. You’ll hear how consumer habits are shifting, what AI means for the fut…
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How to Build a Successful Fashion Retail Business with Laura-Jean Bernhardson
55:26
55:26
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55:26In this conversation, Laura-Jean Bernhardson shares her experience as an entrepreneur in the fashion industry, from starting a knitwear business to opening multiple retail stores. You will learn about the benefits of building systems, mindset shifts that will help you grow with creativity and confidence, and ways to make your brand memorable. You w…
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The Best Of: Fashion Entrepreneur Founder Stories
38:45
38:45
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38:45Welcome to the special Best of: Founder Stories episode of Chase Your Dreams. If you've ever wondered what it really takes to build a fashion brand from the ground up and stay true to your values while doing it, this episode is for you. Over the past few seasons, I've had the privilege of speaking with some incredible women in fashion, designers an…
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AI SEO is Here: How to Future-Proof Your Fashion Brand Online
15:50
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15:50In this episode, Glynis Tao discusses how AI is changing the way SEO works, especially for fashion brands. She breaks down the differences between traditional SEO and AI-driven search, focusing on why authority and content structure matter more than ever. Glynis shares a case study featuring Nomi Designs to show how consistent, strategic blogging l…
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Why Your Website Traffic is Dropping and What to Do About It
20:11
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20:11In this episode, Glynis Tao discusses the reasons behind declining website traffic for fashion e-commerce sites in 2025. She explores the impact of AI on search behavior, the importance of understanding traffic quality versus volume, and how to diagnose traffic issues using Google Search Console. Glynis also explains the need for a solid technical …
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How Confident Founders Build Profitable Fashion Brands
53:03
53:03
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53:03In this conversation, Christine Daal, CEO and founder of Fashion Angel Warrior, shares her journey from fashion designer to coach, emphasizing the importance of confidence, community, and a holistic approach in fashion entrepreneurship. She discusses her unique coaching methods, common mistakes made by fashion entrepreneurs, and the significance of…
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How Blogging Builds Brand Trust and Boosts Sales
7:45
7:45
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7:45In this episode, Glynis Tao discusses the importance of blogging for fashion e-commerce brands, emphasizing how high-quality content can enhance brand visibility and customer engagement. She outlines the key elements of effective blogging, including the need for SEO optimization and the creation of valuable, engaging content that resonates with the…
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The Strategy Behind the Story: PR, Social, and Influencer Marketing
43:13
43:13
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43:13In this episode, we chat with Nikki Dindo, founder of Spring Media Co., a boutique agency specializing in social media management, influencer marketing, and media relations. Nikki shares her journey through the fashion and PR industry, emphasizing the importance of authenticity, storytelling, and strategic branding. She discusses her experiences wo…
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Rooted in Heritage: The Journey of Anne Mulaire
41:30
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41:30In this episode, Andréanne Mulaire Dandeneau, founder and designer of Anne Mulaire shares her journey of building a sustainable fashion brand rooted in her Métis heritage. She discusses the importance of authenticity and her commitment to ethical manufacturing and community support in the age of fast fashion. Anne emphasizes the significance of sto…
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How to Build a Values-led Sustainable Fashion Brand
45:51
45:51
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45:51In this episode, we are joined by Shannon, owner of Simply Merino—a sustainable clothing brand based in Vancouver and specializing in Australian Merino wool. She shares her journey from teacher to fashion entrepreneur. She discusses how her values around sustainability, transparency, and community support have shaped the brand. The conversation exp…
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187 - Help Customers Find You, with Glynis Tao (Part 1)
26:08
26:08
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26:08Glynis Tao is founder of Chase Your Dreams Consulting, and apparel business consulting & online marketing agency that specializes in SEO for e-commerce companies. Her tips and advice work for any type of online sales though! Connect with Glynis: Website: https://glynistao.com Instagram: https://www.instagram.com/glynistao/ Podcast: https://glynista…
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186 - Couplepreneur Wisdom with Kyle and Ariel Tresch - Part 2
30:19
30:19
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30:19WOW. If ever an interview had to be split into two parts, because there was so much meat of knowledge and wisdom shared, this is it. Join Ariel and Kyle as they dive into what it takes to run a business with your spouse, while maintaining a healthy and strong relationship and family outside of work. And this episode is not just about working well w…
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185 - Couplepreneur Wisdom with Kyle and Ariel Tresch - Part 1
37:07
37:07
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37:07WOW. If ever an interview had to be split into two parts, because there was so much meat of knowledge and wisdom shared, this is it. Join Ariel and Kyle as they dive into what it takes to run a business with your spouse, while maintaining a healthy and strong relationship and family outside of work. And this episode is not just about working well w…
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184 - The Confident Teen Blueprint - with Karlene Savage
59:11
59:11
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59:11Mom of 7. Masters in Conflict Resolution and Negotiations. MSNBC-featured Certified Hostage Negotiator. Author of The Confident Teen Blueprint. We just found the female Chuck Norris! Join Elaine and Karlene as we learn to "explain before you expect", resolve conflicts, and be a learning parent. Learn how to develop your parenting philosophy before …
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Pricing Strategies for Product Success: How to Price Your Products Profitably
47:44
47:44
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47:44In this episode, James Friedrich, owner of Ambler Mountain Works and founder of Venturing Up, talks about pricing strategies for entrepreneurs. Drawing from his extensive experience managing a $60 million product portfolio at MEC and his own entrepreneurial journey, James explains how to set prices based on your products’ values and avoid common pr…
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Increase Revenue by Understanding GA4 Shopper Behavior Data
47:53
47:53
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47:53In this episode, Mia Umanos, CEO and founder of Clickvoyant, illustrates the transformative potential of Google Analytics 4 (GA4) for e-commerce businesses. She explains how using data-driven strategies can significantly boost revenue, and she provides concrete examples of how the approach has helped her clients make more money without increasing t…
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183 - Diversity, Equity and Inclusion in Small Business, with Whilna Stewart-Franklin of UPS
43:27
43:27
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43:27Learn why having a diverse workforce, even in a small business of only a handful of employees - is good for business! Connect with Whilna: LinkedIn: https://www.linkedin.com/in/whilna-stewart-franklin/ Connect with Elaine: Website: https://elaineskitchentable.com Instagram: @elainetancomeau LinkedIn: https://www.linkedin.com/in/elainetancomeau/ Fac…
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182 - Getting Re-Hooked on Phonics, with Dr. Irene Daria
35:42
35:42
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35:42Do you know of any children who have yet to learn to read, or need some help? Listen in as Dr. Irene recounts her path from journalist, to psychologist, to literacy advocate and author of the Steps to Reading book series! Connect with Irene: Website: https://www.stepstoreading.com Link Tree: https://linktr.ee/drirenedaria Connect with Elaine: Websi…
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181 - Generating Conversation is How You Win, with Nathan Yeung
17:25
17:25
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17:25Nathan has over a decade of both B2B and B2C marketing experience (that's business to business, and business to consumer), and has driven growth for more than 50 companies. Listen to learn: What channels should you use to advertise (a very surprising answer!) Should you hire a marketing agency? Why marketing can look easy And more! This interview w…
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180 - Find Your Audience, Then Make Them Remember You, with Nathan Yeung
32:35
32:35
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32:35Nathan has over a decade of both B2B and B2C marketing experience (that's business to business, and business to consumer), and has driven growth for more than 50 companies. Listen to learn: How marketing can be like weight loss programs The difference between B2B and B2C marketing and how to approach each 3 tips for growing your online presence And…
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Screen Time And Children - How To Limit It, Make It Better, and Enhance Communication In Your Family
11:24
11:24
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11:24Elaine and her husband Ron discuss the merits of screen time for children and its effect on communication. They also provide tips for limiting screen time, and resources for "good" screen time. Connect with Elaine: Website: https://elaineskitchentable.com Instagram: @elainetancomeau LinkedIn: https://www.linkedin.com/in/elainetancomeau/ Facebook: h…
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How to Build a Strong Global Fashion Brand
47:33
47:33
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47:33In this episode, RozeMerie Cuevas, fashion designer and founder of Jacqueline Conoir and JAC by Jacqueline Conoir, shares her experience and lessons learned from over three decades in the industry. From her first fashion show debut at a nightclub in Vancouver at age 18, to establishing her Vancouver-based brand in 1986 with just a small tight knit …
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Why You Should Let Your Kids Play - with Kirsten Anderson
33:46
33:46
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33:46Playologist Kirsten Anderson is back! And this time, she is talking about play in a family setting: What are the benefits of play? Structured vs free play - what is the right balance? Should you be happy if your kids are bored? And much more! Listen in and learn how to help your family develop more awesome humans through play! Connect with Kirsten …
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How Can Play Increase Your Business? With Playologist Kirsten Anderson
30:53
30:53
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30:53Kirsten is a dear friend (and one of the first people to take Easy Daysies into her toy store). She is also a "Playologist"! In this episode, we discuss how PLAY can make you a better and more profitable business person. Play leads to discovery, lowers stress, and has a host of other benefits we discuss here! And stay tuned for episode 128, where w…
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How-To Social Media Video Marketing for Small Business Owners with Dunia Tozy
40:35
40:35
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40:35My guest Dunia Tozy is an experienced videographer and photographer who shares with us: 3 reasons video marketing is very important for your small business 3 top tips and strategies to create awesome videos and much more! If you have a product or service to promote on social media, you will want to get out your notebook! Connect with Dunia: Website…
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Mom Makers: from Etsy to Walmart and a Flagship Store, with Louise Vargas and Tara Morellato
42:28
42:28
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42:28More Mom Makers! Find out how Louise went from Etsy to opening 2 brick-and-mortar retail stores, and how Tara went from Etsy to getting her products on Walmart shelves! Connect with Louise: Website: https://gastownsoapworks.ca/ Instagram: https://www.instagram.com/sogasoap/ Facebook: https://www.facebook.com/SoGaSoap Connect with Tara: Website: htt…
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How to Write and Publish Your Book, with Ann Douglas (Part 2)
20:09
20:09
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20:09Ann Douglas is back by popular demand! We first met her in Episode 90, where she talked about "parenting through the storm". Coincidentally, that is the title of one the more than 25 books Ann has authored! This time Ann is here to help guide us through the process of writing and publishing our own book! This interview was so juicy we had to split …
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How to Write and Publish Your Book, with Ann Douglas (Part 1)
25:16
25:16
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25:16Ann Douglas is back by popular demand! We first met her in Episode 90, where she talked about "parenting through the storm". Coincidentally, that is the title of one the more than 25 books Ann has authored! This time Ann is here to help guide us through the process of writing and publishing our own book! This interview was so juicy we had to split …
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Small Business Instagram Tips with Shannon Cox
38:41
38:41
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38:41This episode we are taking a quick break from the "Mom Makers" series to talk about something almost all Mom Maker businesses can leverage for their business - Instagram! My guest is Shannon Cox, marketing professor at Douglas College, and we talk about the latest tips and trends for small business Instagram users. Connect with Shannon: Website: ht…
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Marketing - with Ashley Freeborn of Smash + Tess
25:06
25:06
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25:06Join us for a free master class in marketing from the CEO of one of the fastest growing companies in North America! Ashley may surprise you with what she has to say about reaching out to potential clients. Connect with Ashley: Website: https://smashtess.com Instagram: https://www.instagram.com/smashtess Instagram: https://www.instagram.com/afreebor…
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Tenacity, with Ashley Freeborn of Smash + Tess
28:01
28:01
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28:01Buckle your seat belt, Ashley Freeborn, co-founder of Smash + Tess (insanely comfortable clothing, insanely growing company), tells her story of going from high school teacher to romper queen. Like many success stories, it was not carefully planned - Ashley and her company went where their customers rewarded them for going. There are so many great …
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Know the Heart of Your Business - and Watch Your Business Grow!
6:36
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6:36Why do female-owned businesses in many industries statistically survive longer? Perhaps more women know what is at the heart of their business - why they do what they do, and what the purpose of their business is. If you know the H.E.A.R.T. of your business, you will help more people, and your business will grow! Connect with Elaine: Website: https…
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The Importance of Community to Overcome Entrepreneurial Challenges with Carol Shih
59:09
59:09
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59:09Summary In this episode, Carol Shih, founder of Qode Space, a Shopify web development and creative agency, shares her journey and the ethos behind her business and community work. Her approachable and outgoing personality, combined with a deep understanding of the challenges and nuances of being an Asian female entrepreneur in tech, allows her to…
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179 - Financial Literacy for Families and Children, with Cinders McLeod
32:24
32:24
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32:24Join Cinders as she takes us through her financial literacy book series for children! We also talk about the business of publishing, mental health, and more. Grab a coffee and join us! Show Notes: https://elaineskitchentable/179 Connect with Cinders: Website: https://moneybunnies.com/ Instagram: https://www.instagram.com/moneybunnies.co/ Books: Mon…
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On Perseverance, Purpose and Patents - with Mary Purcaro - Replay
27:12
27:12
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27:12Mary Purcaro is the Founder and CEO of Cuddlecloth® and Cuddlepet®, bath towels designed for safety. Mary shares how perseverance and the love of learning keep you going when things are good or bad in business. Are you thinking about patenting, listen as Mary share how and why she has three patents! Connect with Elaine: Website: https://elaineskitc…
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Shoveling dirt at the age of nine was his first job helping others and where Mike learned to "show up and be committed". Learn to avoid these top 3 mistakes small businesses make when it comes to protecting themselves. Connect with Elaine: Website: https://elaineskitchentable.com Instagram: https://www.instagram.com/elainetancomeau LinkedIn: https:…
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178 - Overcoming Imposter Syndrome - The Girl's Guide to Entrepreneurship, with Alison Hall
33:13
33:13
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33:13Alison reinvented herself to become her own happy boss after 25 years of corporate life, building several lucrative businesses. "It's never too late to reach for a dream and grab it" Show Notes: https://elaineskitchentable.com/178 Connect with Alison: Website: https://www.theboldestme.com Email: [email protected] Book: Startup Smart - The Gir…
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Anyone Can Be An Entrepreneur - Learn What It Takes To Be A Mompreneur from Maria Locker, CEO of Mompreneurs - replay
18:39
18:39
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18:39Maria Locker, CEO of Mompreneurs Showcase Group, shares what it takes to perform the balancing act to become a Mompreneur of distinction. Connect with Elaine: Website: https://elaineskitchentable.com Instagram: https://www.instagram.com/elainetancomeau LinkedIn: https://www.linkedin.com/in/elainetancomeau/ Facebook: https://www.facebook.com/Elaines…
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Scaling Your Business Through Changing Times with Maggie Lord
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56:56Maggie Lord, founder of Rustic Wedding Chic, shares her journey of starting, scaling and selling her online publication while balancing motherhood. In this episode, you will learn about how Maggie started with blog writing and eventually worked with vendors in the wedding industry, diversified her revenue streams, and adopted new digital platforms …
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Kevin O'Leary Part 1 - on Female CEO's, His Daily Habits For Success, and More! Replay
14:37
14:37
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14:37In part 1 of my interview with Kevin O'Leary - of Shark Tank, Dragons' Den, CNBC, etc. - brilliant business mind and investor in Easy Daysies, he talks about how female CEO's are bringing home the bacon (and why), what makes him put his "soldiers" (dollars) to war, the similarities and differences between parenting and running a business, what he g…
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How To Teach Kids To Do Chores Around The House At Any Age - replay
12:18
12:18
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12:18Elaine shares 10 tips in 10 minutes which will help you implement chores with your kid(s) that will not only make your life easier, but set them up for lifelong success! Be sure to get your free age-appropriate chore charts below as well :) Press and hold for show notes and a free age-appropriate chore chart... Connect with Elaine: Website: https:/…
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