In this episode, James Friedrich, owner of Ambler Mountain Works and founder of Venturing Up, talks about pricing strategies for entrepreneurs. Drawing from his extensive experience managing a $60 million product portfolio at MEC and his own entrepreneurial journey, James explains how to set prices based on your products’ values and avoid common pr…

In this episode, Mia Umanos, CEO and founder of Clickvoyant, illustrates the transformative potential of Google Analytics 4 (GA4) for e-commerce businesses. She explains how using data-driven strategies can significantly boost revenue, and she provides concrete examples of how the approach has helped her clients make more money without increasing t…

In this episode, RozeMerie Cuevas, fashion designer and founder of Jacqueline Conoir and JAC by Jacqueline Conoir, shares her experience and lessons learned from over three decades in the industry. From her first fashion show debut at a nightclub in Vancouver at age 18, to establishing her Vancouver-based brand in 1986 with just a small tight knit …

Summary In this episode, Carol Shih, founder of ⁠Qode Space⁠, a Shopify web development and creative agency, shares her journey and the ethos behind her business and community work. Her approachable and outgoing personality, combined with a deep understanding of the challenges and nuances of being an Asian female entrepreneur in tech, allows her to…

Maggie Lord, founder of Rustic Wedding Chic, shares her journey of starting, scaling and selling her online publication while balancing motherhood. In this episode, you will learn about how Maggie started with blog writing and eventually worked with vendors in the wedding industry, diversified her revenue streams, and adopted new digital platforms …

In this episode, Kristi Soomer, founder and CEO of ethical clothing brand Encircled, shares her insights on entrepreneurship in the fashion industry. About Kristi Soomer Kristi Soomer is a visionary entrepreneur and sustainability advocate known for her work as a founder and CEO of the slow fashion brand Encircled. With a background in management c…

In this episode you will discover the journey of Canadian fashion designer, Linda Lundström. Linda shares her insights on embracing change, the impact of technology in manufacturing and why challenges should be seen as gifts. Join us for inspiring conversation with this true fashion innovator. About Linda Lundström Linda Lundström is an award-winni…

Today is a solo episode where we're diving into the essential habits that will pay off for your online fashion business. If you've ever felt overwhelmed by the vast world of e-commerce marketing, you're in the right place. E-commerce marketing can be a daunting task, but fear not! Today, we'll break down five key habits that won't break the bank bu…

My guest today is Sherri Langburt, CEO & Founder of BabbleBoxx and has been a pioneer in the influencer marketing space since 2007. A passion for storytelling and brand marketing, anda desire to create an innovative social media solution led Sherri to create BabbleBoxx - the influencer marketing agency best known for its co-sampling and signature b…

My guest today is Cristin Zaccareo. ​Cristin is a strategic leader with 15 years of experience working with leading luxury retail companies as well as mid- and mass-market retailers such as Estée Lauder Companies, Shiseido Company, Lord & Taylor, and Ross Stores. Cristin has a strong history of constantly finding new methods to unlock value, drive …

Welcome to Chase Your Dreams, a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I'm your host, Glynis Tao and today we have the pleasure of sitting down with Thomas Girard, aCanadian Scholar, TEDx Speaker, and the host of the Uniqueways podcast based in Vancouver, Canada. Thomas Girard…

My guest today is Tiffany Wong, Co-Founder & Brand Director at The Ordinary Good. Tiffany leads brand strategy and marketing at The Ordinary Good, a mission-led creative agency building and scaling sustainable and social impact e-commerce brands. Women led and operated. She has a brand building background layered with integrated marketing managemen…

My guest today is Miranda Sam, founder of Shortlisted, a clothing brand dedicated to making life easier for short women (5'4 and under). How? Through petite proportions, functional design, and foolproof styling versatility. This means no more spending extra time, money or emotional energy on alterations, online returns, size guides, dry cleaning, o…

My guest today is fashion wholesale agent Misty-Dawn Paulson, owner of Mstydon Group Fashion Wholesale Agency in Vancouver BC. Misty-Dawn has made it a mission to make sure they only work with brands who’s first priority is to make sure their footprint is as minimal as possible. Some focus on eco textiles, some focus on fair production, some manufa…

My guest today is materials expert Ruth Kelly who's here to talk about how to source fabrics sustainably. Listen to this insightful episode to learn about: - How does one assess the sustainability of a fabric? - How can businesses strike a balance between sourcing sustainable fabrics and managing their budget effectively? - What are some effective …

My guest today is fashion stylist Tamara Gaudin. Tamara’s work as a stylist reaches from Paris to Mexico, New York City to LA, and Chicago to Dallas. As a personal stylist, Tamara caters to each client through each season, meeting their specific needs for fashion to match their lifestyle. Tamara discusses what the role of a personal stylist is when…

Today, we're diving into a crucial aspect of marketing for your fashion brand - building an email list. If you've been wondering how to get started, you're in the right place! Benefits of Having an Email List. Recap of the 9 benefits discussed in Episode 21. - Direct Line of Communication - Building Brand Loyalty and Trust - Driving Repeat Business…

In this episode, we're gearing up for the biggest shopping event of the year: Black Friday. Join your host, Glynis as we dive into the essential steps and strategies to ensure your fashion business not only survives but thrives during this shopping extravaganza. From defining your product offers to planning your promotional strategy and optimizing …

In today's episode, we'll be diving into a crucial aspect of online marketing – building an email list for your fashion e-commerce brand. So, whether you're just starting out or looking to grow your existing business, this episode is packed with valuable tips to help you succeed. Here are 9 benefits to having an email list: 1. Building a Direct Lin…

In this episode, we'll be discussing five essential strategies to boost your fashion e-commerce store's growth and success. From optimizing your website to analyzing sales data, these actionable tips will help you elevate your online presence and increase sales. 1. Optimize Your Website - Ensure user-friendliness, easy navigation, and SEO optimizat…

Stella Carakasi has been a fashion disruptor since 1993 when she launched the first, highly controversial hemp clothing collection in the United States. Her work continued to raise the eco-fashion bar and helped moving the emerging green revolution forward. In this episode, Stella takes us through her journey of building several successful fashion …

Here we are, Vancouver, in the 2nd wave. While most businesses are used to ramping up with seasonal promos and lots of consumer spending this time of year, everything is up in the air during a global pandemic. The first wave of the pandemic surprised everyone. It feels like we just got back on our feet and here we are in the 2nd wave. Normally arou…

My guest today is Vancouver-based celebrity fashion designer Ryan Amore. He specializes in women’s evening wear, occasion wear, athletic wear and high fashion. He’s worked with high end clients such as Christian Dior & Zac Posen. In this episode, Ryan talks about how he got his start in the fashion industry. How he developed his strong technical sk…

This is Part 2 to 'How to use SEO for your clothing brand.' If you haven’t had a chance to listen to Part 1, I recommend you do that first. Today I’m going over the top 10 SEO ranking factors. You can use this handy checklist of essential ranking factors to perform SEO on your website. Go to https://info.glynistao.com/SEO-checklist to download a co…

This episode I talk to accomplished apparel professional, Glencora Twigg. ⁣⁣Glencora talks about what it takes to make it in the fashion industry. She gives her advice to young designers starting out and why it’s important to do the ‘grunt work’. ⁣⁣As an OG of the Vancouver fashion scene, she cut her teeth working at her own retail store for 15 yea…

Is your website feeling a bit neglected?🤔 Are you hearing the term SEO being thrown around but not sure what that is, or where to begin? With most people working and staying at home, now’s the BEST time to increase your website’s visibility.⁣⁣ If you’ve been putting it off, or don’t know how to increase the traffic to your website through organic s…

Stephanie Ostler is a prominent Vancouver entrepreneur, influencer and instructor at SFU. As a life long resident of the rainy city she launched her clothing company, Devil May Wear, straight out of high school immediately attracting international attention and sales. By the time she was 30 she had 3 successful retail locations including Granville …

Today’s episode I’m interviewing the founder of Vancouver- based activewear brand Daub + Design. Lexi Soukoreff talks about how covid-19 has affected her daily life and business. Despite the fact that the pandemic happened right before the start of a 6-week run of shows, she shares her story of how she pivoted her business to online. She's switched…

I have a super awesome treat for you today. I’m interviewing my friend and fellow fashion entrepreneur Adila Cokar who’s an expert in offshore manufacturing.⁣⁣Adila is a media- acclaimed, award-winning serial entrepreneur and author of the recently released book “Source My Garment- The Insiders Guide to responsible offshore manufacturing. She’s als…

The following is a recording from my presentation at Apparel Camp conference in Vancouver. I will go over common challenges that most small businesses face. I will use actual examples of challenges I’ve faced running my business and how I dealt with them and give you some creative and practical solutions to use in your business. You can find me on …

Jenna Herbut is a serial entrepreneur, speaker and writer. She’s the founder of The Make it show, one of Canada’s largest craft shows which she’s been running for over a decade. In this episode, she shares her story and how she got started on her entrepreneur journey. She offers insight to how Covid-19 has affected her life & business after being f…

In this episode I am presenting the information from the State of Fashion report put together by Business Of Fashion and McKinsey. The coronavirus has turned the fashion world upside down, leaving brands and executives scrambling to find answers to handle this crisis. Though the duration and ultimate severity of the pandemic remains unknown, it is …

Are you a fashion designer who has an amazing idea for a clothing line but not sure how to begin to get it made? New designers often struggle to connect with the right factories to launch their businesses. They usually don’t have connections in the industry and lack practical experience of speaking to manufacturers. This episode, is for emerging de…

In this podcast I will provide 3 tips when deciding to do a trade show or convention based on my experience of exhibiting at over 100 shows. This episode was recorded at Hanauma Bay in Hawaii🏝 ⁣ Just a heads up, there will be sounds of waves crashing, birds chirping and winds blowing during the podcast. If anything, you just may enjoy the soothing …

Do you want to learn how to target your best customers without coming across as salesy and pushy? Do you need clarity around what specific product best represents what you actually sell? Well, then you’ve come to the right place. In this episode you will learn: 1. What is niching and why you’re insane if you don’t niche 2. Some myths on niching and…

Do you love what you do? Do you want to build a successful clothing business that lasts? In this episode I share the lessons I learned from running my clothing design company for 10 years. Here’s some of the things I will be talking about: -My story of how I got started -How I built my business from startup to generate 6 figure sales in the 2nd yea…

Today we’re talking about Cash Flow, Budgeting and Financing for your clothing business. Here’s what we will cover in this episode: 1. How to manage your cash flow 2. How to make a budget 3. Ways you can seek financing for your business Download The Clothing Brand Owner’s Checklist now! You can find me on Instagram @glynistao and my website glynist…

Get the exact planning tools from my days working at various apparel corporations that I used to effectively run my clothing company for 10 years. Gain instant access to: The Time Management Matrix Your Big Picture Plan The Entrepreneur Success Calendar Product Development Timeline Line Planning Spreadsheet Production Tracking Grid Product Buying C…

Can you answer these questions? 1. I know exactly who my ideal client is, what their needs are and how to serve them best. 2. I am clear on what I sell to my clients, including any products or services that I offer. 3. I have conducted thorough market research to validate my business idea. If you can’t answer these questions, then check out this ep…