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Your Bookkeeping Isn’t Broken. Your Strategy Is - With Cameron Williams
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Most firm owners stay stuck under $10K/month because they think “good work” is enough. It’s not.
Cameron Williams got fired while expecting his first child. Since then, he’s built KynLi Consulting, helped clients save $2M+ in taxes, and built a lean CFO firm with a 7-person team.
In this episode, he breaks down the real steps that helped him scale, without relying on referrals, ads, or undercharging. We talk:
- Why bookkeeping alone is a race to the bottom
- The mindset shift that helped him raise prices and set boundaries
- The #1 mistake accountants make trying to “do marketing”
- How touchpoints and trust-building are key to scaling a firm
- What most fractional CFOs misunderstand about sales
👉 If you want clients who stay, pay well, and refer others, don’t skip this one.
Cameron shares what’s working right now and what wasted his time.
🔗 Connect with Cameron Williams:
Website: www.kynliconsulting.com
LinkedIn: https://www.linkedin.com/in/cameronwilliams11/
Send us a text
This episode is brought to you by Bill.com
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Let’s map out your growth plan together → Book your free strategy call
Chapters
1. From Layoff To Launch (00:00:00)
2. Insurance Clock And A Nudge To Found (00:02:00)
3. Playing Offense With Money (00:04:15)
4. Bookkeeping As A Means, Not The Goal (00:07:30)
5. Profit First: Keep It Simple (00:10:20)
6. Early Career Lessons And Firm Vision (00:12:40)
7. From Technician To Builder (00:15:00)
8. Why Ads Flopped And Trust Gaps (00:19:14)
9. What Works: Organic And Communities (00:21:24)
10. Touch Points, Retention, And AI Edge (00:24:04)
11. The Industry Myth Holding Firms Back (00:26:04)
12. Speak To Outcomes, Not Ledgers (00:29:24)
13. One Takeaway: Q4 Planning Now (00:31:04)
14. Best Advice: Relentless Touch Points (00:33:04)
15. Closing And Calls To Action (00:35:04)
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