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234. The CFO as a Storyteller: Making KPIs Count with Matt Topham
MP3•Episode home
Manage episode 493262453 series 3457329
Content provided by Hannah Munro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hannah Munro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of CFO 4.0, Hannah Munro is joined by Matt Topham, Director of Practical CFO, to explore what makes a modern CFO truly effective—from KPIs to strategic decision-making.
Key topics covered:
- Matt’s unconventional journey to CFO
- The realities of working as a fractional CFO and identifying clients ready for change
- How to use KPIs like productivity, overhead rate, and LTV to CAC to guide decisions
- Why speed and imperfection often beat precision in fast-moving environments
- Managing cash, growth, and risk
- Practical tips for new CFOs on building meaningful KPIs and driving strategic clarity
Links mentioned:
- Matt's Linkedin
- Learn more about Practical CFO
- Explore other CFO 4.0 Podcast episodes here.
- Subscribe to our Podcast!
Chapters
1. Meet Matt Topham, Practical CFO (00:00:00)
2. The Role of a Fractional CFO (00:03:22)
3. Making Decisions with Imperfect Information (00:06:24)
4. Key KPIs for Strategic Decision Making (00:10:49)
5. Understanding Productivity and Overhead Rates (00:19:13)
6. LTV to CAC: The Hero KPI (00:28:14)
7. Cash Flow and Business Growth (00:36:49)
8. Building Effective KPIs for Your Business (00:45:21)
9. Final Thoughts and Business Planning (00:50:31)
236 episodes
MP3•Episode home
Manage episode 493262453 series 3457329
Content provided by Hannah Munro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hannah Munro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of CFO 4.0, Hannah Munro is joined by Matt Topham, Director of Practical CFO, to explore what makes a modern CFO truly effective—from KPIs to strategic decision-making.
Key topics covered:
- Matt’s unconventional journey to CFO
- The realities of working as a fractional CFO and identifying clients ready for change
- How to use KPIs like productivity, overhead rate, and LTV to CAC to guide decisions
- Why speed and imperfection often beat precision in fast-moving environments
- Managing cash, growth, and risk
- Practical tips for new CFOs on building meaningful KPIs and driving strategic clarity
Links mentioned:
- Matt's Linkedin
- Learn more about Practical CFO
- Explore other CFO 4.0 Podcast episodes here.
- Subscribe to our Podcast!
Chapters
1. Meet Matt Topham, Practical CFO (00:00:00)
2. The Role of a Fractional CFO (00:03:22)
3. Making Decisions with Imperfect Information (00:06:24)
4. Key KPIs for Strategic Decision Making (00:10:49)
5. Understanding Productivity and Overhead Rates (00:19:13)
6. LTV to CAC: The Hero KPI (00:28:14)
7. Cash Flow and Business Growth (00:36:49)
8. Building Effective KPIs for Your Business (00:45:21)
9. Final Thoughts and Business Planning (00:50:31)
236 episodes
All episodes
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