As a small business owner, you’ve probably heard it a thousand times: "Hit that revenue target, and you'll have made it." But is that really the endgame? Is hitting a certain revenue number the key to success and fulfillment in your business?

In today’s world of hustle culture, it’s easy to get caught up in the chase for bigger numbers. However, just reaching a revenue goal doesn’t guarantee long-term success or personal fulfillment, so revenue alone shouldn't be the driving force behind your business goals. What truly matters more is building a business that works for you, not the other way around. This means focusing on profitability, creating time freedom, and making a real impact on your clients and customers.

Timestamp Overview:

00:00 Revenue might not be the key to success that you think it is.
02:23 You could be more stressed even if you are making more money
04:20 Profitability is a sign of a sustainable business.
06:25 Time freedom lets you enjoy life outside of work.
07:59 Impact reassures you that you are helping your clients.
08:53 Think about what success means to you.

If this is resonating with you, I have more resources to help you dive deeper:

Ep 75 - The Broken Profit Formula That's Burning You Out - And How to Fix It: Strategies on improving profitability with less of your time and effort. https://ceoamplify.ca/podcast/the-broken-profit-formula-that-s-burning-you-out-and-how-to-fix-it

CEO Power Hour Playbook: Start thinking like the CEO of your business. https://ceoamplify.ca/powerhour

Ep 73 - How to Create Systems in Your Business in 4 Easy Steps: https://ceoamplify.ca/podcast/how-to-create-systems-in-your-business-in-4-easy-steps

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