Every small business owner faces tough choices when it comes to investing money back into their business. Maybe you’ve found yourself staring at a tempting coaching program, a shiny new software tool, or that “limited time” offer that promises growth, but you’re unsure if it’s really worth it. Today, we’ll break down the best way to make these investment decisions with confidence, no panic, and no wasted dollars. I’ll share a simple but powerful rule I live by, how your business stage changes what investments make sense, and even a personal story that might save you from buyer’s remorse. Whether you’re just getting started or scaling toward consistent six figures, this guide will help you spend smarter so your business grows sustainably.

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