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Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Is Your Startup Caught In Category Jail?

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Manage episode 378043625 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this Category Short, John Rougeux explains why a concept called “category jail” needs to be on the radar of every startup. Category jail occurs when your novel solution is mentally miscategorized by buyers, causing your company to get unfairly written off as another “me-too” product.

Listen now to learn:

  • Why category jail can keep radically different ideas from gaining attention from customers and investors.
  • How the wiring of buyers’ brains can work against you (and what to do about it).
  • A powerful method for escaping category jail and helping your startup get a fair evaluation.

Join our category design community for free at CategoryThinkers.com

This episode is sponsored by Category Design Advisors and BeTheStage.live

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 378043625 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this Category Short, John Rougeux explains why a concept called “category jail” needs to be on the radar of every startup. Category jail occurs when your novel solution is mentally miscategorized by buyers, causing your company to get unfairly written off as another “me-too” product.

Listen now to learn:

  • Why category jail can keep radically different ideas from gaining attention from customers and investors.
  • How the wiring of buyers’ brains can work against you (and what to do about it).
  • A powerful method for escaping category jail and helping your startup get a fair evaluation.

Join our category design community for free at CategoryThinkers.com

This episode is sponsored by Category Design Advisors and BeTheStage.live

  continue reading

40 episodes

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