Daniel catches up with Ari Galper, the world’s leading authority on trust-based selling, Founder of Unlock The Game and AriAI. From leaving a traditional sales career to pioneering a new way of selling, Ari has helped thousands of businesses shorten sales cycles and win clients without the endless chase.

Daniel and Ari explore the core principles of trust-based selling, why authentic relationships beat outdated tactics, and how shifting focus from the pitch to the problem can transform results. They also touch on Ari’s work in AI sales coaching and the personal lessons that have shaped his approach.