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When you’ve poured months into a book, a campaign, or a launch, the last thing you want is to see it fade into the noise. But that’s exactly what happens when we rely on short-term thinking instead of building systems for long-term brand growth.

In this episode, I sit down with Marika Flatt, founder of PR by the Book, who has spent more than two decades helping authors, entrepreneurs, and leaders amplify their message with sustainable visibility. Marika shares why “hope is not a strategy,” how to avoid costly mistakes that kill momentum, and what it takes to keep your work from sitting on the digital shelf unnoticed.

We dig into practical publicity strategies, time-tested PR systems, and the leadership shifts that allow you to delegate with confidence and scale without burning out. If you’re building a 7-figure agency and want clarity on how to fuel long-term visibility without chasing hacks, this episode is for you.

Books Mentioned

• The Little Engine That Could by Watty Piper
  
• Unreasonable Hospitality by Will Guidara
  

To learn more from Marika and her team, visit prbythebook.com for full-service PR support, or explore the DIY resources at authortoinfluencer.com. You can also find PR by the Book on every major social media platform.

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

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