How He Built A Niche Agency To 74 Clients & $100K+ MRR With Luke Eggebraaten Catalytic Leadership podcast

How He Built a Niche Agency to 74 Clients & $100K+ MRR with Luke Eggebraaten

8d ago 34:33

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What does it really take to build a high-performing agency that stands out in a crowded digital landscape?

In this episode, I sit down with Luke Eggebraaten to unpack how he built a niche agency that scaled to 74 clients and over $100K in monthly recurring revenue—without burning out or chasing broad markets. We dive into the leadership decisions, mindset shifts, and operational systems that helped him grow Phaser Marketing into a powerhouse agency focused exclusively on excavation and construction clients.

If you’re a digital agency owner trying to reduce client churn, manage a small but growing team, or create scalable systems while staying focused on the right clients, this conversation is going to hit home. Luke shares how niching down not only accelerated growth, but gave him the clarity and capacity to lead more effectively. From hiring across time zones to implementing EOS, to building a leadership culture that thrives even when he steps back—this is the playbook for agency owners ready to lead at the next level.

Whether you’ve already built a niche agency or you’re realizing it’s time to stop being a generalist, this episode offers a direct look at how real, sustainable agency growth happens.

Books Mentioned

The E-Myth Revisited by Michael E. Gerber
Buy Back Your Time by Dan Martell
Catalytic Leadership by Dr. William Attaway

Connect with Luke Eggebraaten
Follow Luke on Instagram, Facebook, or LinkedIn by searching “Luke Eggebraaten” or “Phaser Marketing”—he manages all of their pages personally and would love to hear from you. You can also learn more and explore his agency’s work at phasermarketing.com.

Check out our podcast sponsor, Competitive Edge Business Consulting, and book your free discovery call with them today at www.CompEdgeConsulting.com
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Chapters

1. From Craigslist Flips to Full-Time Entrepreneur (00:00:00)

2. From Craigslist Flips to Full-Time Entrepreneur (00:03:22)

3. Growing Through COVID and Early Client Wins (00:05:38)

4. Mindset, Leadership, and Letting Go of Control (00:08:21)

5. Why He Chose to Build a Niche Agency in Excavation (00:15:41)

6. Scaling the Team, Delegating, and Implementing EOS (00:21:39)

7. Biggest Challenge: Client Results & Retention (00:27:40)

8. Agency Offboarding, Reputation, and Long-Term Growth (00:30:12)

9. Recommended Reads That Shifted His Mindset (00:30:30)

231 episodes