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Cold Leads Aren’t the Problem; Here’s How to Build Trust Fast
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Struggling to stand out online? Pouring energy into content that barely moves the needle? You’re not alone — and the issue isn’t leads. It’s trust.
In this episode, I sit down with Emmy-winning filmmaker and founder of Brandmagnetic.com, Mariana Henninger, who helps online business owners build trust fast through emotionally resonant brand videos. Known as the queen of brand videos, Mariana reveals why the “long sales cycle” isn’t a law — it’s a myth — and how to use story, emotion, and psychology to convert cold traffic in 3 minutes or less.
We break down the exact system she’s installed for agencies scaling beyond 7-figures — one that shortens nurture sequences, strengthens brand trust, and creates assets that sell while you sleep. If you want to build trust fast without gimmicks, this episode shows you what to change, where to focus, and how to finally be unforgettable online.
⏱ Chapter Breakdown
- 00:00 — Intro: Why this conversation matters right now
- 00:52 — Meet Mariana: Emmy-winning filmmaker and founder of Brandmagnetic.com
- 01:26 — The hidden trust gap most marketing ignores
- 05:22 — Why standing out is harder than ever — and what to do about it
- 07:28 — The myth of the long nurture cycle (and how to collapse it)
- 08:35 — The 4 Trust Triggers that accelerate conversion
- 13:32 — How to meet cold leads during the “Instant Trust Window”
- 16:04 — Why brand videos outperform nurture sequences
- 21:55 — Turning story into system: emotional visuals and B-roll redefined
📚 Books Mentioned
- Everything is Figureoutable by Marie Forleo
- Trust by Dr. Henry Cloud
Want to see what this looks like in action? Watch Mariana’s personal brand video at Brandmagnetic.com/mariana. And if you're ready to rethink how you’re showing up at the top of your funnel, grab her free cheat sheet at Brandmagnetic.com/cheatsheet
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
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Chapters
1. Introducing Mariana Henninger (00:00:00)
2. From Journalism to Digital Marketing (00:04:32)
3. The Instant Trust Window (00:08:58)
4. Four Trust Triggers Explained (00:17:32)
5. Leadership Growth and Finding Community (00:27:16)
6. Faith, Business, and Final Thoughts (00:33:26)
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