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Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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$1 Billion In Annual Sales, and Just Starting Direct To Consumer. This is 7Day's Strategy

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Manage episode 299801921 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

HIGHLIGHTS:

2:10 - 7Days 30 Year History

9:16 - How COVID Impacted 7Days strategy

13:03 - How 7Days Turns a long shelf life into a competitive advantage and differentiator

21:34 - The different approaches to customer data for a direct-to-consumer purchase vs Amazon or Walmart

26:34 - how to track offline advertising efforts to online sales

33:19 - How 7Days predicts the number of repeat purchases they will receive

36:26 - How 7Days creates their marketing strategy & budget

Check out 7Days sweet-filled croissants online at the 7Days Website!

  continue reading

95 episodes

Artwork
iconShare
 
Manage episode 299801921 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

HIGHLIGHTS:

2:10 - 7Days 30 Year History

9:16 - How COVID Impacted 7Days strategy

13:03 - How 7Days Turns a long shelf life into a competitive advantage and differentiator

21:34 - The different approaches to customer data for a direct-to-consumer purchase vs Amazon or Walmart

26:34 - how to track offline advertising efforts to online sales

33:19 - How 7Days predicts the number of repeat purchases they will receive

36:26 - How 7Days creates their marketing strategy & budget

Check out 7Days sweet-filled croissants online at the 7Days Website!

  continue reading

95 episodes

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