NBC Intern to Disney+ Innovator: Surfing the Digital Wave with Marketing Guru Andy Schneider
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In this episode of Career Conversations, we sit down with Andrew Schneider, a veteran marketing executive with a diverse background spanning from the early days of the internet to the launch of major streaming platforms.
Key highlights from our conversation with Andrew:
- His pivotal role in introducing internet strategies to traditional media companies like NBC and Sony Pictures
- Insights into the evolution of marketing from traditional advertising to data-driven, full-funnel approaches
- His experience in building and leading high-performing teams for major projects like the launch of Disney+
- The evolution of his leadership style, emphasizing the importance of being a "player-coach" and tailoring management approaches to individual team members
- Reflections on the importance of specialization and developing niche skills in emerging technologies
Tune in for an episode that bridges the gap between traditional and digital marketing, offering valuable insights on navigating technological disruptions, team leadership, and career development in the rapidly evolving world of digital media and AI-driven marketing.
14 episodes