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What I Wish We Knew Before Starting Our Candle Business - Part 2
Manage episode 516327509 series 3668622
#024. This is Part 2 with tips 6-10. To get tips 1-5, check out episode #010.
We share tips six through ten for building a real candle business, not just making candles. We break down niche selection, email-first marketing, market feedback, legal musts, and why social followers don’t equal sales, then wrap with a bonus mindset shift.
• choosing a niche that creates superfans
• defining target customers and price anchors
• writing copy and designing packaging for one person
• collecting quality emails from day one
• using email for reliable revenue spikes
• running markets to read reactions and adjust
• keeping what works and pruning weak scents
• setting up EIN, business banking and insurance
• treating social as trust, not sales
• avoiding follow trains and bad audience data
• thinking like a business, not just an artist
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Chapters
1. Welcome Back & Roadmap (00:00:00)
2. Why Niche Beats Nice (00:01:22)
3. Defining Your Target Customer (00:03:48)
4. Real-World Niche Examples (00:06:29)
5. Turning Fans Into Superfans (00:13:06)
6. Start Email Lists On Day One (00:14:45)
7. Email vs Social For Revenue (00:19:44)
8. Collect Quality Emails, Not Junk (00:22:57)
9. Markets As Feedback Gold Mines (00:26:23)
28 episodes
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