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How My Candle Business Sells Every Day | 10 Ways That Actually Works
Manage episode 515058384 series 3668622
#023 We map out every sales channel that keeps our candle business profitable, from storefronts and Shopify to Amazon, wholesale, markets, parties, fundraisers, subscriptions, private label, email, and press. Along the way we share pricing rules, calendar timing, and systems that turn interest into daily sales.
• separating home and work to avoid burnout
• setting up Shopify with strong photos and pop-ups
• offering meaningful welcome discounts tied to margins
• building email flows for welcome, cart, post-purchase, re-engagement
• deciding between FBA and FBM on Amazon
• timing wholesale outreach with the buyer calendar
• using markets for scent testing and price confidence
• running mobile pouring parties with host-paid minimums
• designing fundraisers with partners who have an audience
• launching a simple monthly subscription for recurring revenue
• landing private label, weddings, and corporate gifts
• pitching local media to compound visibility
Download the free list of sales channels at candlebusinesspro.com/daily. You can also grab free resources at candlebusinesspro.com and use the Shopify link in the show notes for the best current deal.
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Chapters
1. How My Candle Business Sells Every Day | 10 Ways That Actually Works (00:00:00)
2. Why Sales Channels Matter (00:01:26)
3. Brick‑And‑Mortar: Pros, Cons, Boundaries (00:02:42)
4. Shopify Basics And Must‑Have Setup (00:07:17)
5. Pop‑Ups, Email Capture, And Discounts (00:12:47)
6. DIY Your Site Vs Hiring Help (00:15:18)
7. Selling On Amazon: FBA, FBM, And Strategy (00:18:35)
8. Wholesale Timing, Trade Shows, And Accounts (00:24:29)
9. Markets For Proof Of Concept And Pricing (00:29:14)
10. Mobile Pouring Parties And Pricing Rules (00:36:10)
11. Fundraisers That Drive Revenue And Reach (00:41:02)
24 episodes
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