Inside Retail Media: Rapid Growth & Building Calm in Chaos with Claire Wyatt, The Trade Desk
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What does it take to lead in one of the fastest-growing, high margin areas of advertising and retail?
In this episode of Candid with Candidates, Jennifer Hahn sits down with Claire Wyatt, GM of Client Services & Retail at The Trade Desk, to discuss her career path from would-be NASA engineer to retail media leadership and the lessons she’s learned along the way.
Claire shares how she:
- Transitioned from an equity analyst to retail media in what we call a “slingshot move”
- Scaled Albertsons’ retail media team from 6 to 50+ while creating stability in an “always sprinting” area of the business
- Has built an incredibly recognizable personal brand and professional network in an authentic way
- Found the best job she’s ever had at The Trade Desk - hint, it wasn’t by applying for the job online
- Uses conferences and community building as powerful tools for industry connection and mentorship
Whether you’re interested in retail media, executive leadership, or navigating bold career transitions, Claire’s insights offer a clear look into how to grow, adapt, and lead in a dynamic industry.
🎧 Listen now to learn how strategic leadership, authentic networking, and brand-building can shape both a business and a career.
Guest Links:
Connect with Claire Wyatt : https://www.linkedin.com/in/clairewyatt/
Explore The Trade Desk: https://www.thetradedesk.com/
Next Steps:
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15 episodes