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Unblocking Harm Reduction Behaviours Amidst the Fentanyl Crisis (Episode 94)
Manage episode 471088741 series 3582853
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Penny Norman, VP of Strategy & Communications, Rescue Agency.
Penny Norman applies behavioural science to tackle a variety of pressing behavioural and mental health challenges. She provides a snapshot of the work Rescue has done to promote harm reduction behaviours within the context of the fentanyl crisis. The takeaways are widely applicable to behaviour change projects -- approach with an open mind, look for restraining forces, move beyond raising awareness, empower people, and learn and iterate.
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