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Why Your B2B Growth Strategy Is Missing the Trust Factor
Manage episode 508082548 series 3526193
Episode #218:
Shirin Hameed, CMO at Detroit Engineered Products, explains why trust is the missing link in B2B growth. She shows how post-sale experiences create loyalty. She urges authentic alignment across teams. She shares practical ways to maintain consistent messaging.
“It's not the product itself that you're selling, but you are selling a longer relationship with the client. We are enabling mutual success. The more you succeed, the more we grow together.” - Shirin Hameed
Shirin shares why trust after the sale drives real growth. She explains how alignment, feedback loops, and consistent messaging help buyers feel confident in long-term value. You will hear actionable ways to turn post-sale experiences into loyalty, expansion, and measurable revenue impact.
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