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Navigating AI in PR: Strategies to Combat AI Washing and Enhance Engagement with Stamatis Astra
Manage episode 503500431 series 2555839
Stamatis Astra, co-founder and chief business officer of Intelligent Relations, discusses the growing skepticism surrounding companies that label themselves as AI-driven. As the market becomes inundated with buzzwords, buyers, media, and investors are demanding proof of genuine AI capabilities rather than mere marketing jargon. Astra emphasizes the importance of honesty in branding, urging companies to highlight their actual use of AI without exaggeration. He outlines the three main aspects of AI in the current landscape: generative AI, enhanced data analysis, and autonomous agents, noting that most applications today fall into the generative category.
Astra advises brands to communicate their AI capabilities transparently, focusing on tangible results rather than vague claims. He suggests that companies should showcase specific examples of how they utilize AI to improve customer interactions and streamline processes. By providing clear, relatable demonstrations of AI in action, brands can cut through the noise and build trust with their audience. Astra believes that while AI can enhance efficiency, it cannot replace the critical thinking and creativity that humans bring to the table.
The conversation also touches on the metrics used to measure the effectiveness of AI in public relations. Astra asserts that traditional metrics such as engagement, churn, and new users remain relevant, as AI serves as a tool to enhance these existing measures. He highlights the importance of user engagement as a key indicator of success, emphasizing that AI should ultimately make life easier for customers and improve their experience.
Looking ahead, Astra predicts significant changes in the cost and accessibility of AI technologies. He foresees a future where creating databases and utilizing AI-driven systems becomes increasingly affordable and efficient. This shift will unlock new opportunities for businesses to leverage AI in innovative ways, ultimately transforming the landscape of public relations and communication.
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Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech
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1743 episodes
Manage episode 503500431 series 2555839
Stamatis Astra, co-founder and chief business officer of Intelligent Relations, discusses the growing skepticism surrounding companies that label themselves as AI-driven. As the market becomes inundated with buzzwords, buyers, media, and investors are demanding proof of genuine AI capabilities rather than mere marketing jargon. Astra emphasizes the importance of honesty in branding, urging companies to highlight their actual use of AI without exaggeration. He outlines the three main aspects of AI in the current landscape: generative AI, enhanced data analysis, and autonomous agents, noting that most applications today fall into the generative category.
Astra advises brands to communicate their AI capabilities transparently, focusing on tangible results rather than vague claims. He suggests that companies should showcase specific examples of how they utilize AI to improve customer interactions and streamline processes. By providing clear, relatable demonstrations of AI in action, brands can cut through the noise and build trust with their audience. Astra believes that while AI can enhance efficiency, it cannot replace the critical thinking and creativity that humans bring to the table.
The conversation also touches on the metrics used to measure the effectiveness of AI in public relations. Astra asserts that traditional metrics such as engagement, churn, and new users remain relevant, as AI serves as a tool to enhance these existing measures. He highlights the importance of user engagement as a key indicator of success, emphasizing that AI should ultimately make life easier for customers and improve their experience.
Looking ahead, Astra predicts significant changes in the cost and accessibility of AI technologies. He foresees a future where creating databases and utilizing AI-driven systems becomes increasingly affordable and efficient. This shift will unlock new opportunities for businesses to leverage AI in innovative ways, ultimately transforming the landscape of public relations and communication.
All our Sponsors: https://businessof.tech/sponsors/
Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/
Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/
Support the show on Patreon: https://patreon.com/mspradio/
Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech
Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com
Follow us on:
LinkedIn: https://www.linkedin.com/company/28908079/
YouTube: https://youtube.com/mspradio/
Facebook: https://www.facebook.com/mspradionews/
Instagram: https://www.instagram.com/mspradio/
1743 episodes
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