From Phishing to AI: How SMBs Can Strengthen Cybersecurity with Simple Strategies with Ann Westerheim

Business of Tech: Daily 10-Minute IT Services Insights

Content provided by Big Pond Podcasts and MSP Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Big Pond Podcasts and MSP Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

8d ago 14:53

MP3•Episode home

Ann Westerheim, founder and president of Ekaru, discusses the concept of "last mile services" in technology, emphasizing the importance of making advanced IT and cybersecurity accessible to small businesses. Drawing from her background in the semiconductor industry, she highlights the gap between cutting-edge technology and its practical application for Main Street USA businesses. Her approach focuses on empowering clients to improve their cybersecurity posture through simple, actionable steps, such as implementing strong passwords and multi-factor authentication.

Westerheim introduces her CyberFit 21-day program, designed to demystify cybersecurity for non-technical users. She aims to replace the overwhelming jargon of the tech industry with relatable concepts that resonate with small business owners. By simplifying complex topics, she helps clients understand the risks they face and the straightforward measures they can take to mitigate them. This approach not only educates but also empowers clients to take control of their cybersecurity.

The conversation shifts to the impact of artificial intelligence (AI) on cybersecurity, particularly in phishing attacks. Westerheim notes that AI is being used to create highly sophisticated phishing emails that are indistinguishable from legitimate communications. She emphasizes the need for businesses to establish acceptable use policies regarding AI and to educate employees about the potential security risks associated with its use. This proactive approach is crucial as many employees may be using AI tools without understanding the implications.

As the discussion wraps up, Westerheim reflects on the current mood among small business clients, who are feeling overwhelmed by rapid technological changes and external economic pressures. She stresses the importance of taking small, manageable steps to adapt to these changes rather than succumbing to paralysis by analysis. By fostering open dialogues about technology and security, she aims to guide her clients through this period of uncertainty, helping them to embrace the opportunities that come with technological advancements.

All our Sponsors: https://businessof.tech/sponsors/

Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/

Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/

Support the show on Patreon: https://patreon.com/mspradio/

Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech

Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com

LinkedIn: https://www.linkedin.com/company/28908079/

YouTube: https://youtube.com/mspradio/

Facebook: https://www.facebook.com/mspradionews/

Instagram: https://www.instagram.com/mspradio/

TikTok: https://www.tiktok.com/@businessoftech

Bluesky: https://bsky.app/profile/businessof.tech

1735 episodes

#News #Tech News #MSP Radio #Tech #Business #Big Pond Podcasts #Business Of Tech