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The Newsletter Apocalypse: Survival Strategies for Content Creators

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Manage episode 473976605 series 2467485
Content provided by Roland Frasier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roland Frasier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Deiss dive deep into the changing landscape of media, newsletters, and information consumption. They analyze a recent article about the newsletter era, discussing how AI, unique perspectives, and audience-centric approaches are reshaping how we consume and create content. The episode explores the challenges facing media businesses, the role of AI in content curation, and strategies for creating valuable, irreplaceable content.

Highlights:

"Create content that somebody doesn't want summarized because they want your point of view."

"If you can be summarized, you're pretty commoditized."

"We're getting away from the branded house into hyper-specific, hyper-individualized content."

"Nobody really wants to learn how to do something anymore; they just want it done."

"Define yourself by the audience you serve, not the products you sell."

Timestamps:

00:00 Introduction

03:26 The Newsletter Era: A Media Transformation

07:38 Challenges in Current Media Consumption

11:49 The Rise of AI and Content Curation

15:12 The Importance of Personality in Media

19:25 Protecting Your Content in the AI Age

22:09 Beyond Email: Owning Multiple Communication Channels

25:08 Creating Irreplaceable, Unmissable Content

27:27 Levels of Information Consumption

29:45 Future of Media and Audience Engagement

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

/ rolandfrasierpage

💼 LinkedIn:

/ rolandfrasier

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

Mentioned in this episode:

Join Roland & Ryan at Get Scalable Live

If you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.

Get Scalable Live

  continue reading

373 episodes

Artwork
iconShare
 
Manage episode 473976605 series 2467485
Content provided by Roland Frasier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roland Frasier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Deiss dive deep into the changing landscape of media, newsletters, and information consumption. They analyze a recent article about the newsletter era, discussing how AI, unique perspectives, and audience-centric approaches are reshaping how we consume and create content. The episode explores the challenges facing media businesses, the role of AI in content curation, and strategies for creating valuable, irreplaceable content.

Highlights:

"Create content that somebody doesn't want summarized because they want your point of view."

"If you can be summarized, you're pretty commoditized."

"We're getting away from the branded house into hyper-specific, hyper-individualized content."

"Nobody really wants to learn how to do something anymore; they just want it done."

"Define yourself by the audience you serve, not the products you sell."

Timestamps:

00:00 Introduction

03:26 The Newsletter Era: A Media Transformation

07:38 Challenges in Current Media Consumption

11:49 The Rise of AI and Content Curation

15:12 The Importance of Personality in Media

19:25 Protecting Your Content in the AI Age

22:09 Beyond Email: Owning Multiple Communication Channels

25:08 Creating Irreplaceable, Unmissable Content

27:27 Levels of Information Consumption

29:45 Future of Media and Audience Engagement

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

/ rolandfrasierpage

💼 LinkedIn:

/ rolandfrasier

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

Mentioned in this episode:

Join Roland & Ryan at Get Scalable Live

If you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.

Get Scalable Live

  continue reading

373 episodes

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