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Ep #199: Patrick van der Burght: How They Make You Say YES — The Science of Persuasion
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We’re living through a trust crisis.
Audiences recognize even the best hidden pitch from a mile away, customers tune out, and “ethical marketing” has become a buzzword hiding high-pressure sales tactics.
So what is ethical persuasion — and does it influence without manipulation?
In this episode of The Business Growth Architect Show: Founders of the Future, I sit down with Patrick van der Burght, founder of Ethical Persuasion Training & Consulting, to pull back the curtain on what truly makes persuasion ethical. A touchy subject for me as I believe the term has been misused so many times. But, I had to know what it means and how to use it the right way.
Patrick shares the 3-question test that tells you whether your message builds trust or breaks it. He also gives us the science behind how your audience’s brain functions before they get to a “yes.”
It’s a struggle to use persuasion methods when selling without feeling pushy. Today’s conversation will shift how you think about influence, psychology, and integrity when it comes to selling in your business.
🎯 Watch now and discover how to turn persuasion into a partnership with your client and get your customers who say yes because they want to, not because they feel pressured.
🔗 Learn more about Patrick and his work: ethicalpersuasion.com.au
🚀 Follow me for more conversations that mix strategy, psychology, and real growth insights.
Other Resources Mentioned: Website | LinkedIn | Instagram | Podcast
FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/
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Chapters
1. Welcome to the Business Growth Architect Show: Founders of the Future (00:00:00)
2. The Intention Behind Influence: When Persuasion Turns Into Manipulation (00:01:01)
3. Are You Really Being Honest? The Test That Exposes Unethical Persuasion (00:01:41)
4. You Think You’re in Control — Your Brain Thinks Otherwise (00:05:57)
5. Rational Reasons Don’t Work. Here’s What Actually Moves Decisions. (00:12:15)
6. The Hidden Rules of Influence CEOs Never Stop Using (00:14:03)
7. The Mint Study That Changed Everything About Influence (00:15:26)
8. No Email, No Catch: The Only Kind of Gift That Creates Reciprocity (00:17:32)
9. Most Reviews Don’t Work — Here’s the One Detail That Changes Everything (00:22:13)
10. How Consistency Makes It Hard for People to Say No to You (00:26:57)
11. This One Wording Change Can Increase Conversions by 150% (00:29:04)
12. How to Connect with Patrick van der Burght (00:32:30)
197 episodes
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