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Carol Kabaale reveals why being real is the ultimate marketing strategy for 2025. Embrace your true self and attract the right clients with your unique way of doing things in a world full of gimmicks, fake deadlines and calls to actions. Discover how to build a business in a way that resonates.

In this episode of The Business Growth Architect Show, I sit down with Carol Kabaale, a marketing strategist and ads expert whose journey through trauma, transformation, and truth will leave you inspired. Carol opens up about the pivotal moments that led her to redefine not only her business model but also her relationship with herself. From experiencing a terrifying home invasion to realizing the power of alignment with herself and her clients, her story shows a perfect balance of resilience and authenticity.

Carol shares how life-altering events spark a profound spiritual and strategic shift in her business—pushing her to only work with women, trusting her intuition over approval, and unapologetically pursuing her vision the way it feels right for her. Her candid reflections on the “internet version” of herself versus who she really is will resonate with anyone navigating the fine line between branding and just being real in today’s digital world. Carol reminds us that sometimes, clarity and success come not from doing more, but from letting go.

We also dive into the tactical side of marketing, especially the often-misunderstood world of funnels and ads. Carol breaks it down in a way that’s accessible and empowering, especially for entrepreneurs who’ve been afraid to touch funnels and eventually paid ads. She lays out her strategy step by step. We loved it so much, we are doing it.

Carol explains how being rooted in purpose makes your messaging magnetic—and how strategic ad campaigns can amplify your voice instead of drowning it out. This episode beautifully weaves together mindset, marketing, and meaning.

Learn more and connect with Carol by visiting her website to take her free 2-minute quiz that helps you decide whether you're ready to run ads—and what to do before you launch.

If this episode moved you, leave a comment, share it with someone who needs to hear it, and help us continue amplifying powerful voices in business.

Resources Mentioned: Website | Instagram | LinkedIn | Facebook

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