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Nothing confuses (or annoys) customers more than a discount that’s hard to understand. "Buy one, get 37% off the second item—unless it's Tuesday?" Yeah, no thanks. This week, Mike and Blaine break down how clear, simple messaging can make discounts more effective, increase conversions, and keep customers happy. From the psychology behind price drops to why too many conditions kill a sale, they’ll share the do’s and don’ts of running promotions that actually work. Tune in and learn how to offer discounts without discounting your brand.

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Mike: Blue Owl Brewing - What About Bob’s Amber Ale

Blaine: 8 Bit Brewing - Download Complete IPA

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• Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog

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• Neighbor Pat

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