What’s really going on behind those “too good to be true” marketing promises?

Simon and I are talking the good stuff first: marketing that treats people like actual humans (ground-breaking, we know). Clear communication, real expectations, transparency that isn’t just sprinkled on top like glitter.

Then we jump straight into the chaos... the fear-based messaging, the “act now or you’ll die cold and alone” tactics, the pretend scarcity, the “guaranteed results” promises, and the guilt-tripping funnels that somehow convince you you’re failing at life if you don’t buy the course. You’ve seen them. You’ve probably rolled your eyes at them. Same.

From SEO cowboys, to lead-gen “gurus,” to PPC agencies that promise the moon and deliver a pebble, we shine a very bright, very unapologetic light on the worst offenders, and why these tactics stick around. Spoiler: because people don’t always know they’re being manipulated.

But here’s the good news! Once you understand how unethical marketing works, you’re a lot harder to fool. Consumer education is the real power move, and ethical businesses (the ones who actually care) are the ones who win long term.

If you’ve ever felt confused, pressured, or straight-up bamboozled by a marketing message… you’re going to love this episode. It’s honest, it’s funny, it’s slightly chaotic, and yes, we definitely rolled our eyes more than once.

Grab your brew, press play, and enjoy.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.