In this week’s episode, Simon and I dive into a topic that comes up again and again… corporate denial. You know the one, the moment a huge organisation gets caught red-handed, denies everything with a perfectly polished statement, and quietly carries on making millions. Yep!

We unpack some of the biggest examples from recent years and explore why it happens, how companies manage to bounce back so quickly, and why society seems to give them more grace than they sometimes deserve.

We also talk about the performative side of corporate “values,” where glossy marketing promises don’t always line up with what’s happening behind the scenes. It’s the gap between what brands say they stand for and what they actually do that frustrates so many of us.

This isn’t just a rant session (although we had a few moments!). It’s an honest look at accountability, reputation, and why genuine change is so rare in corporate spaces. We explore whether public outrage ever leads to lasting transformation, or if most businesses simply ride out the storm until the media moves on.

If you’ve ever wondered why some companies seem untouchable... or why “lessons learned” often feels like an empty phrase, this episode pulls back the curtain. It’s thought-provoking, a little spicy, and full of those conversations we all have privately but rarely say out loud.

Grab a cuppa and join us. This one goes deep!

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.