Go offline with the Player FM app!
#503 - Two New Powerful Amazon Ads Features Most Sellers Haven’t Even Touched
Manage episode 499514899 series 2866043
In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren’t using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025. You’ll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon.
Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to:
Predict impressions before you bid using Bid Performance Estimates
Quickly launch high-performing keyword campaigns with Keyword Groups
Avoid common mistakes that raise ACOS and burn budget
Shift your mindset from ACOS-chasing to long-term TACOS improvement
This episode is sponsored by the Amazon Ads team. #Ad #AmazonAds
493 episodes
Manage episode 499514899 series 2866043
In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren’t using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025. You’ll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon.
Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to:
Predict impressions before you bid using Bid Performance Estimates
Quickly launch high-performing keyword campaigns with Keyword Groups
Avoid common mistakes that raise ACOS and burn budget
Shift your mindset from ACOS-chasing to long-term TACOS improvement
This episode is sponsored by the Amazon Ads team. #Ad #AmazonAds
493 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.