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Content provided by Andy Isom | Amazon FBA Seller & Agency Founder, Andy Isom | Amazon FBA Seller, and Agency Founder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Isom | Amazon FBA Seller & Agency Founder, Andy Isom | Amazon FBA Seller, and Agency Founder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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#434 - Your Conversion Rate is Lying to You

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Manage episode 485764194 series 2866043
Content provided by Andy Isom | Amazon FBA Seller & Agency Founder, Andy Isom | Amazon FBA Seller, and Agency Founder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Isom | Amazon FBA Seller & Agency Founder, Andy Isom | Amazon FBA Seller, and Agency Founder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers.

You’ll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to track weekly to know if your product is truly converting well.

If you're optimizing your listing, running ads, or just wondering why your sales aren’t matching your metrics, this episode will give you the clarity you need.

Book your free Amazon brand audit at www.weavos.io to get 3 custom action steps to improve conversion, visibility, or sales—without chasing vanity metrics.

  continue reading

427 episodes

Artwork
iconShare
 
Manage episode 485764194 series 2866043
Content provided by Andy Isom | Amazon FBA Seller & Agency Founder, Andy Isom | Amazon FBA Seller, and Agency Founder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Isom | Amazon FBA Seller & Agency Founder, Andy Isom | Amazon FBA Seller, and Agency Founder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers.

You’ll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to track weekly to know if your product is truly converting well.

If you're optimizing your listing, running ads, or just wondering why your sales aren’t matching your metrics, this episode will give you the clarity you need.

Book your free Amazon brand audit at www.weavos.io to get 3 custom action steps to improve conversion, visibility, or sales—without chasing vanity metrics.

  continue reading

427 episodes

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