Amazon Accelerate 2025 brought some of the biggest updates sellers have seen in years. In this recap, I break down the major announcements, from Amazon’s new AI Seller Assistant and Opportunity Explorer upgrades, to the end of commingling, to long-awaited catalog fixes and expanded access to Amazon Marketing Cloud.

You’ll hear not just what Amazon announced, but why it matters for your business, plus my personal takeaways from being at Accelerate in person.

If you sell on Amazon or plan to this episode will help you understand what’s changing, where the opportunities are, and what steps you should take now to stay ahead.

For a free custom audit of your Amazon brand, visit https://www.weavos.io

Mandeep Kaur IG: https://www.instagram.com/mandeepkaurecommerce/

Trevin Peterson IG: https://www.instagram.com/trevinpeterson/

My trip this year was sponsored by Amazon.