#491 - How to Launch a Product Without Giving Away 90% of Your Margin
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Launching a product on Amazon doesn't have to mean sacrificing all your profit. In this episode of Built by Business, Andy breaks down how to launch on Amazon without giving away 90% of your margin.
Forget the old-school tactics like rebates, steep discounts, and blowout PPC campaigns. You'll learn how to build a high-converting listing, position your product to stand out, and attract real buyers without racing to the bottom on price.
Andy shares a margin-first launch framework that includes strategic bundling, long-tail PPC targeting, and believability-first content that converts even with under 10 reviews.
Whether you're launching your first private label product or rethinking your next product strategy, this episode gives you a profitable roadmap to launch smarter in 2025.
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