Most Amazon sellers dream of a 4X or 5X exit. But in reality, most Amazon brands sell for just 2.5 to 3.2X. In this episode of Built by Business, Andy breaks down why most exits are capped at a 3X multiple—and what actually moves the needle when it comes to getting paid more for your brand.

If you’re thinking about selling your Amazon FBA business, or just want to build a more valuable, scalable brand, this episode gives you the playbook for maximizing valuation.

We’ll cover what buyers look for, what kills your multiple, and how to reverse-engineer your business for a premium exit—even if you’re not selling anytime soon.

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Get a Free Amazon Brand Audit from the Weavos team: www.weavos.io