Influencer marketing isn’t dead—but it’s not required. In this episode of Built by Business, Andy Isom breaks down the anti-influencer strategy: how smart Amazon and e-commerce brands are scaling in 2025 without followers, fancy collabs, or viral content. Learn how to turn your customers into creators, generate proof-based content, and structure listings that convert—without ever hiring an “ambassador.”

This is the no-fluff, high-leverage content strategy for sellers who want sales—not social vanity.

My agency team can manage this entire social media strategy for you. Just reach out through my website: www.andyisom.com