In 2025, being “different” on Amazon isn’t enough. Product tweaks and minor upgrades don’t move the needle when the market is flooded with lookalikes. In this episode of Built by Business with Andy Isom, we unpack why traditional product differentiation has lost its edge—and what actually works today: strategic brand positioning.

I'm sharing behind the scenes of a consulting call, we'll review the Product/Marketing Matrix, how market significance outperforms feature changes, and Amazon-native brand examples that win without being the cheapest or most advanced.

Whether you're building a new private label product or trying to revive a flat listing, this episode will give you a fresh lens for standing out where it matters most.

Grab an audit or consulting call here: www.andyisom.com