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Inside the Marketing Lab: Biotech Strategies with Trice Alford, Chief Marketing Officer at Ronawk

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Manage episode 378098080 series 3509339
Content provided by Recruitomics Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Recruitomics Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week, we chatted with Trice Alford, Chief Marketing Officer at Ronawk and Co-Founder of STELLα. He tells us all about marketing in the biotech sector, the challenges of marketing for biotech startups, the influence of AI in marketing, and the importance of knowing your customers.

Topics we Discuss:

  • The Evolution of Marketing
  • Applying Marketing Principles in the Specialized World of Biotech Startups
  • How AI Influences Marketing Strategy
  • Why Knowing Your Customer Is Key

05:08 - 07:58 - From Tactical Promotions to Strategic Storytelling

11:47 - 14:12 - Different Industry, Same Marketing Principles

14:13 - 20:58 - Leveraging AI and HubSpot in the Evolving Marketing Strategy

21:11 - 27:53 - Business Success Is More Than Having a Great Product


Connect with us!

Link In with Carina

Subscribe here:


Learn more about Recruitomics Consulting

Check out our reading list

Download our free startup resources guide to grow your biotech efficiently

If you're on the job market, visit the Collaboratory Career Hub

Building Biotechs: A Podcast by Recruitomics Consulting is handcrafted by our friends over at: fame.so

  continue reading

55 episodes

Artwork
iconShare
 
Manage episode 378098080 series 3509339
Content provided by Recruitomics Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Recruitomics Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week, we chatted with Trice Alford, Chief Marketing Officer at Ronawk and Co-Founder of STELLα. He tells us all about marketing in the biotech sector, the challenges of marketing for biotech startups, the influence of AI in marketing, and the importance of knowing your customers.

Topics we Discuss:

  • The Evolution of Marketing
  • Applying Marketing Principles in the Specialized World of Biotech Startups
  • How AI Influences Marketing Strategy
  • Why Knowing Your Customer Is Key

05:08 - 07:58 - From Tactical Promotions to Strategic Storytelling

11:47 - 14:12 - Different Industry, Same Marketing Principles

14:13 - 20:58 - Leveraging AI and HubSpot in the Evolving Marketing Strategy

21:11 - 27:53 - Business Success Is More Than Having a Great Product


Connect with us!

Link In with Carina

Subscribe here:


Learn more about Recruitomics Consulting

Check out our reading list

Download our free startup resources guide to grow your biotech efficiently

If you're on the job market, visit the Collaboratory Career Hub

Building Biotechs: A Podcast by Recruitomics Consulting is handcrafted by our friends over at: fame.so

  continue reading

55 episodes

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