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13- Why Defining What You Believe Is Key to Team Alignment
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We continue our seven-part mini-series on Creating Alignment with Your People by starting with the foundation of culture — Values Alignment.
Before you can align your team around how you work or who thrives in your environment, you have to get clear on what you believe.
In this episode, I talk about why most businesses misunderstand values, how to define them as beliefs that actually drive decisions and behavior, and how shared values create clarity, consistency, and trust across your organization.
What You’ll Learn
- What real values are — and why most businesses get them wrong
- How to define values as beliefs that drive behavior
- Why clarity around values simplifies decision-making and accountability
- The process for defining what your business truly believes
- Why authenticity matters more than sounding impressive
- How to write actionable values that guide behavior and decision-making
- The difference between stated values and lived values
- How values alignment filters who fits—and who doesn’t
- The story of Precision Builders and Vision Builders and how values shape culture
Resources & Links
- Learn more at ClearAuthenticBrands.com
Related Episodes:
- Episode 12: Creating Alignment With Your People
Chapters
1. Setting The Series Context (00:00:00)
2. Why Most Values Fail (00:01:26)
3. Values As Beliefs That Drive Action (00:03:16)
4. Shared Values And Alignment (00:05:45)
5. Decision Filters And Standards (00:07:28)
6. How To Define Real Values (00:10:21)
7. Make Values Actionable (00:12:31)
8. Authentic vs Aspirational Values (00:16:10)
9. Examples Of Distinct Value Sets (00:19:06)
10. Tale Of Two Builders: Precision (00:25:58)
11. Tale Of Two Builders: Vision (00:28:42)
12. Attraction Through Clear Values (00:33:49)
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