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360 - Google Just Changed Keyword Rankings Forever (Maybe)
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Manage episode 514437204 series 1909637
Content provided by Builder Funnel Radio and Spencer Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Builder Funnel Radio and Spencer Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the significant changes brought about by Google's Num 100 update, which has altered keyword rankings and reporting. They explore the implications for SEO strategies, the importance of focusing on user engagement and conversion rather than just keyword rankings, and the evolving landscape of digital marketing in the age of AI. The conversation emphasizes the need for marketers to adapt their strategies to align with real business outcomes and to understand the new dynamics of traffic and impressions in light of the update.
…
continue reading
491 episodes
MP3•Episode home
Manage episode 514437204 series 1909637
Content provided by Builder Funnel Radio and Spencer Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Builder Funnel Radio and Spencer Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the significant changes brought about by Google's Num 100 update, which has altered keyword rankings and reporting. They explore the implications for SEO strategies, the importance of focusing on user engagement and conversion rather than just keyword rankings, and the evolving landscape of digital marketing in the age of AI. The conversation emphasizes the need for marketers to adapt their strategies to align with real business outcomes and to understand the new dynamics of traffic and impressions in light of the update.
…
continue reading
491 episodes
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