Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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346 - Marketing Math Remodelers Ignore - Part 2: Are You Paying for Leads or Customers?
MP3•Episode home
Manage episode 505599445 series 1909637
Content provided by Builder Funnel Radio and Spencer Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Builder Funnel Radio and Spencer Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This is part two of our three-part Marketing Math Remodelers Ignore series on Builder Funnel Radio. Many remodelers obsess over lowering cost per lead—but the real question is: are you paying for leads or customers? In this episode, Spencer Powell breaks down why lead cost can be misleading, how to calculate your true cost to acquire a customer, and why ROI depends on focusing at the bottom of the funnel, not the top. If you’ve ever been tempted by cheap leads that don’t convert, this episode will help you reframe your marketing math so you can scale profitably.
…
continue reading
492 episodes
MP3•Episode home
Manage episode 505599445 series 1909637
Content provided by Builder Funnel Radio and Spencer Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Builder Funnel Radio and Spencer Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This is part two of our three-part Marketing Math Remodelers Ignore series on Builder Funnel Radio. Many remodelers obsess over lowering cost per lead—but the real question is: are you paying for leads or customers? In this episode, Spencer Powell breaks down why lead cost can be misleading, how to calculate your true cost to acquire a customer, and why ROI depends on focusing at the bottom of the funnel, not the top. If you’ve ever been tempted by cheap leads that don’t convert, this episode will help you reframe your marketing math so you can scale profitably.
…
continue reading
492 episodes
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