Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
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346 - Marketing Math Remodelers Ignore - Part 2: Are You Paying for Leads or Customers?
MP3•Episode home
Manage episode 505599445 series 1909637
Content provided by Builder Funnel Radio and Spencer Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Builder Funnel Radio and Spencer Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This is part two of our three-part Marketing Math Remodelers Ignore series on Builder Funnel Radio. Many remodelers obsess over lowering cost per lead—but the real question is: are you paying for leads or customers? In this episode, Spencer Powell breaks down why lead cost can be misleading, how to calculate your true cost to acquire a customer, and why ROI depends on focusing at the bottom of the funnel, not the top. If you’ve ever been tempted by cheap leads that don’t convert, this episode will help you reframe your marketing math so you can scale profitably.
…
continue reading
469 episodes
MP3•Episode home
Manage episode 505599445 series 1909637
Content provided by Builder Funnel Radio and Spencer Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Builder Funnel Radio and Spencer Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This is part two of our three-part Marketing Math Remodelers Ignore series on Builder Funnel Radio. Many remodelers obsess over lowering cost per lead—but the real question is: are you paying for leads or customers? In this episode, Spencer Powell breaks down why lead cost can be misleading, how to calculate your true cost to acquire a customer, and why ROI depends on focusing at the bottom of the funnel, not the top. If you’ve ever been tempted by cheap leads that don’t convert, this episode will help you reframe your marketing math so you can scale profitably.
…
continue reading
469 episodes
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