Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
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343 - Marketing Math Remodelers Ignore - Part 1: Your ROI Isn’t What You Think
MP3•Episode home
Manage episode 504245622 series 1909637
Content provided by Builder Funnel Radio and Spencer Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Builder Funnel Radio and Spencer Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This is part one of a three-part series on Marketing Math Remodelers Ignore. Too many remodelers overestimate their ROI—by a lot. This episode breaks down how to calculate ROI correctly using gross margin, not total revenue, and why that distinction matters for smart marketing decisions. You'll learn how to track leads properly, avoid misleading data, and set up a system that actually helps you grow. If you’re investing in marketing without the right math, you could be flying blind. 📍 Want help building a profitable, trackable marketing system? Join us at the Builder Funnel Workshop this October: 🔗 builderfunnel.com/workshop
…
continue reading
466 episodes
MP3•Episode home
Manage episode 504245622 series 1909637
Content provided by Builder Funnel Radio and Spencer Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Builder Funnel Radio and Spencer Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This is part one of a three-part series on Marketing Math Remodelers Ignore. Too many remodelers overestimate their ROI—by a lot. This episode breaks down how to calculate ROI correctly using gross margin, not total revenue, and why that distinction matters for smart marketing decisions. You'll learn how to track leads properly, avoid misleading data, and set up a system that actually helps you grow. If you’re investing in marketing without the right math, you could be flying blind. 📍 Want help building a profitable, trackable marketing system? Join us at the Builder Funnel Workshop this October: 🔗 builderfunnel.com/workshop
…
continue reading
466 episodes
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