Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
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330 - Remodeling Lead Sources That Are Working Right Now
MP3•Episode home
Manage episode 496657086 series 1909637
Content provided by Builder Funnel Radio and Spencer Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Builder Funnel Radio and Spencer Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Lead generation is evolving quickly as AI changes how people search and interact online and remodelers and custom builders need to adapt. With SEO shifting toward hyper-local strategies and Google Ads requiring more precision, success now depends on dialing in the right mix of targeting, content, and tracking. Paid ads, warm audience retargeting, email marketing, and video-first social content are all playing critical roles in staying visible and building trust. The landscape may be more complex, but with the right approach, it's also full of opportunity.
…
continue reading
462 episodes
MP3•Episode home
Manage episode 496657086 series 1909637
Content provided by Builder Funnel Radio and Spencer Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Builder Funnel Radio and Spencer Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Lead generation is evolving quickly as AI changes how people search and interact online and remodelers and custom builders need to adapt. With SEO shifting toward hyper-local strategies and Google Ads requiring more precision, success now depends on dialing in the right mix of targeting, content, and tracking. Paid ads, warm audience retargeting, email marketing, and video-first social content are all playing critical roles in staying visible and building trust. The landscape may be more complex, but with the right approach, it's also full of opportunity.
…
continue reading
462 episodes
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